The end of the year is the perfect time to relax and enjoy some holiday spirit, and connect with people on a level we might otherwise not have the chance to the rest of the year. It’s also a great time to connect with yourself, too—in the form of reflection and planning. Because there’s no better way to map out the upcoming year for your … [Read more...] about An effective strategy to organize the year ahead? Pick one word.
These days, having a brand is as big a necessity for a business as having a website or a presence on social media. And by “brand” we don’t mean a logo. Think about any business you love, and chances are great that one (or many) of the reasons you’re drawn to them has something to do with their branding. It might be their message, their style, or … [Read more...] about Do solopreneurs need personal brands?
Did you know that you have as few as 50 milliseconds to make a great first impression online? That’s all the time a user needs to assess your brand and decide to stay…or go. In this “blink of the eye”, your visual brand is everything. Yes, your message and copy matter, too, but the ability to form opinions in milliseconds means that our brains … [Read more...] about The power of visual branding in making a great first impression online
Picture this: You’re at a social event with a big group of people, a few who you know and most whom you don’t. You find yourself in conversation with a really nice guy, discussing the highs and lows of the latest restaurant to open in town. And then he says: So, what do you do? If you happen to be a teacher, doctor, or any other easily defined … [Read more...] about How to create a Unique Value Proposition that positions you for success (with example)
If you’ve ever seen a commercial for Hotels.com, you’ve most likely laughed out loud over their hilarious spokesman, Captain Obvious, who walks around various hotels saying, well, the most obvious things. Watch the commercial here: https://www.ispot.tv/ad/7BQs/hotels-com-captain-obvious From a branding perspective, Hotels.com hits it out of … [Read more...] about How knowing your O-Factor can transform your business
Have you ever been in a “flow state?” It’s that amazing feeling when you’ve completely lost track of time and are hyper focused and energized by what you’re doing. It’s the best feeling ever, right? There’s a ton of research and science behind the “flow state,” and researchers say it’s exactly how it feels—”where self vanishes, time flies, and … [Read more...] about Does your business have soul?