I was Facetiming with a friend recently while I was making dinner, and she wanted to see what was inside my freezer. “I’m always interested to see what people keep in there,” she said. I turned my phone’s camera around so she could take a look. After about ten seconds she groaned, “Oh my gosh, are those Eggo waffles?” “Kind of,” I replied, … [Read more...] about The importance of asking what your audience wants
Entrepreneurship
Are you white-knuckling your business?
I was talking to a friend of mine about roller coasters the other day. She told me this interesting story about how, as a kid, she learned how to enjoy roller coasters, after HATING them for most of her childhood. There was a big amusement park in her town, and her friends always wanted to go there. Not wanting to tell them about her roller … [Read more...] about Are you white-knuckling your business?
Do you have a business bestie?
One of the things that surprised me most when I launched brandiD was how lonely the journey of building a business can be. As I was about to launch brandiD in 2007, I reached out to a former business partner and friend named Thoma to see if he wanted to go into this new business together. His response shocked me. He said, “You can do it on your … [Read more...] about Do you have a business bestie?
Five things you can do to quickly boost your web presence
We all have at least one friend who’s really taken to Zoom chatting since the Coronavirus started. Instead of feeling gloomy about social distancing, they’ve been organizing Zoom chats with all their friends, staying social and connected. We may be sheltering-in-place physically, but it’s never been easier to be “out and about” online. Or, more … [Read more...] about Five things you can do to quickly boost your web presence
What to focus on when you’re feeling burned out
In late December of 2019, I invested in working with a virtual personal training coach who is based in the UK. Since then we’ve been talking about my health and life history, periods of stress (like the fact that my oldest daughter didn’t sleep through the night until she was 10 years old!) the food I eat and my blood sugar levels. In the last … [Read more...] about What to focus on when you’re feeling burned out
Two crucial tools to help you build your brand — now 50% off
From time to time, I volunteer in my kids schools. I always love doing so—it’s like getting a sneak peek into the “private lives” my kids live at school. There was one particular year when my daughter was probably in first or second grade, and I was in her classroom one day, helping with a reading activity. Eventually the activity wrapped up and … [Read more...] about Two crucial tools to help you build your brand — now 50% off