Corporate online retail giants dominate the consumer industry, but there’s a special day dedicated to celebrating the heartbeat of our communities – Small Business Saturday. This annual event falls on the Saturday after The United States’ Thanksgiving, and it encourages consumers to shift their … [Read more...] about Small Business Saturday: Position Yourself as the Go-To Solution
If you’re an entrepreneur, there’s no doubt you’ve seen words like “authentic,” “skyrocket,” and “unique,” used in brand and marketing messaging. These words have become commonplace, which has led to mixed opinions about their effectiveness. On the one hand, some argue these words are … [Read more...] about How to Keep Your Messaging Fresh and Effective for Your Business
Being a business owner comes with the freedom to dictate the who, what, when, where, and how of your life. The power feels illustrious, but being a business owner also has its own set of challenges and obstacles to overcome, and typically they’re the who, what, when, where, and how… Ironic, isn’t … [Read more...] about The Power of Frameworks: Streamlining Your Business Through Repeatable Processes
Personal branding has been around for decades, but there’s been an influx of people who’ve recently learned about its importance in business. With the wave of social media and influencer marketing, it’s more important than ever for entrepreneurs to establish a personal brand that shakes up their … [Read more...] about 7 Steps For Building Your Personal Brand.
In the fast-paced digital world, content marketing has emerged as one of the most powerful tools for businesses to attract their ideal client and drive revenue growth. If you are new to content marketing, don’t fret. Chances are you are producing a fair amount of content for your business or … [Read more...] about 10 Common Content Marketing Mistakes and How to Address Them
There are numerous amounts of ways to promote your business, your message, and mission. One of the best ways to do that is through podcasting. Although podcasting has been around since 2004, podcasts have been rising steadily over the last few years. According to Nielsen, U.S. podcast listeners … [Read more...] about How a Podcast Can Boost Your Business in 2023