Personal branding has been around for decades, but there’s been an influx of people who’ve recently learned about its importance in business. With the wave of social media and influencer marketing, it’s more important than ever for entrepreneurs to establish a personal brand that shakes up their industry, so they can grow their business … [Read more...] about 7 Tips For Building Your Personal Brand In 2023
Email Marketing
How to Write a Welcome Sequence for Your Personal Brand
There are a lot of whispers in the online marketing world about the impact of email marketing. Is it working? Is it dead? According to Oberlo, email marketing is STILL the most impactful marketing tool. For every $1 spent, you can expect a $42 return on your investment. And while you can garner a large following on social media platforms such as … [Read more...] about How to Write a Welcome Sequence for Your Personal Brand
How to Appeal to Multiple Consumers
Have you ever thought about the way YOU buy products? Do you methodically think over each purchase? Are you a quick, decisive buyer? Do you buy because you stand for a cause or because it’s a great value? If you haven’t given it much thought, then it could be affecting the way you're selling your own offers. The Four Types of Consumers A … [Read more...] about How to Appeal to Multiple Consumers
How to Optimize Subject Lines for Higher Open Rates
When it comes to sending emails to your list, one of the biggest things business owners get hung up on are the subject lines… And for good reason. Your email could be the best email on Earth, but if your subject line doesn’t pair well, then it won’t even get opened. This begs the question, “But how do I write better subject lines?” Setting … [Read more...] about How to Optimize Subject Lines for Higher Open Rates
An Entrepreneur’s Guide to Lead Magnets: What They Are, Why You Should Have One, and How To Track Performance
You’ve probably stumbled upon a lead magnet (or two) the last time you were online. Whether you were shopping for a new outfit, booking your next salon visit, or planning a fun getaway, lead magnets seem to be everywhere. Have you ever taken a quiz to determine what type of Disney princess you are? Yeah, me too. And no matter your … [Read more...] about An Entrepreneur’s Guide to Lead Magnets: What They Are, Why You Should Have One, and How To Track Performance
5 tips for managing your email list
Spring cleaning is something most of us do each year to clear out the cobwebs, tidy up our homes, and get rid of unused items we no longer need. But when’s the last time you gave your email list the same level of tidying? Email list maintenance is the difference between an engaged audience and, well, an audience who’s forgotten about … [Read more...] about 5 tips for managing your email list