Any business worth its salt knows that, if you want to build a solid and profitable business, it’s crucial to identify a typical customer and create the perfect marketing pitch for them. Broken down very simply, a target market generally consists of consumers who have similar characteristics (such as location, age, lifestyle and income) and are … [Read more...] about Avoid These 5 Common Customer Targeting Mistakes
Email Marketing
Horizontal Opt-ins with Genesis eNews Extended
Here at brandiD, we frequently get compliments on the styling of our horizontal opt-in areas. These are the call-to-action areas that we build, usually under the opening website banner on the homepage or in the footer of every page on a website. It's a nice way to provide a sign-up form without taking up a lot of space, but almost none of the … [Read more...] about Horizontal Opt-ins with Genesis eNews Extended
Using Google Apps with Outlook
Clients ask for email addresses for their new website. We recommend Google Apps for Business to fulfill their needs. Often clients choose Outlook to manage their contacts and email. Google Apps integrates with Outlook but you need the right settings. First, make sure that IMAP/POP3 is enabled for your account. We do this for all client accounts … [Read more...] about Using Google Apps with Outlook
Getting Started with Email Drip Campaigns
The latest trend in email marketing is the use to drip content to your subscribers. Digital marketing is moving away from manual email blasts and automating these tasks. Drip campaigns are a series of automated messages sent to your email list. Many different tools exist to send drip campaigns, but at brandiD we use MailChimp. The … [Read more...] about Getting Started with Email Drip Campaigns