Spring cleaning is something most of us do each year to clear out the cobwebs, tidy up our homes, and get rid of unused items we no longer need. But when’s the last time you gave your email list the same level of tidying? Email list maintenance is the difference between an engaged audience and, well, an audience who’s forgotten about … [Read more...] about 5 tips for managing your email list
Which is Best for Launching My New Product or Service? You’ve got a product or service that’s almost ready to launch, so it’s time to get the word out there! But…how exactly do you do that!? → Do you just put a product description page up on your website and wait for the money to roll in? → Is this when you’re supposed to write a … [Read more...] about Sales Pages, Landing Pages, and Product Descriptions, Oh My!
If you want to build a solid and profitable business, it’s crucial to identify a typical customer and create the perfect marketing pitch for them. We’ll show you how to target customers… and what to watch out for along the way. What is customer targeting? Customer targeting is an important marketing tool for understanding your customers more … [Read more...] about Avoid These 5 Common Customer Targeting Mistakes
Here at brandiD, we frequently get compliments on the styling of our horizontal opt-in areas. These are the call-to-action areas that we build, usually under the opening website banner on the homepage or in the footer of every page on a website. It's a nice way to provide a sign-up form without taking up a lot of space, but almost none of the … [Read more...] about Horizontal Opt-ins with Genesis eNews Extended
Clients ask for email addresses for their new website. We recommend Google Apps for Business to fulfill their needs. Often clients choose Outlook to manage their contacts and email. Google Apps integrates with Outlook but you need the right settings. First, make sure that IMAP/POP3 is enabled for your account. We do this for all client accounts … [Read more...] about Using Google Apps with Outlook
The latest trend in email marketing is the use to drip content to your subscribers. Digital marketing is moving away from manual email blasts and automating these tasks. Drip campaigns are a series of automated messages sent to your email list. Many different tools exist to send drip campaigns, but at brandiD we use MailChimp. The … [Read more...] about Getting Started with Email Drip Campaigns