Have you ever thought about the way YOU buy products? Do you methodically think over each purchase? Are you a quick, decisive buyer? Do you buy because you stand for a cause or because it’s a great value? If you haven’t given it much thought, then it could be affecting the way you're selling your own offers. The Four Types of Consumers A … [Read more...] about How to Appeal to Multiple Consumers
Email Marketing
How to Optimize Subject Lines for Higher Open Rates
When it comes to sending emails to your list, one of the biggest things business owners get hung up on are the subject lines… And for good reason. Your email could be the best email on Earth, but if your subject line doesn’t pair well, then it won’t even get opened. This begs the question, “But how do I write better subject lines?” Setting … [Read more...] about How to Optimize Subject Lines for Higher Open Rates
An Entrepreneur’s Guide to Lead Magnets: What They Are, Why You Should Have One, and How To Track Performance
You’ve probably stumbled upon a lead magnet (or two) the last time you were online. Whether you were shopping for a new outfit, booking your next salon visit, or planning a fun getaway, lead magnets seem to be everywhere. Have you ever taken a quiz to determine what type of Disney princess you are? Yeah, me too. And no matter your … [Read more...] about An Entrepreneur’s Guide to Lead Magnets: What They Are, Why You Should Have One, and How To Track Performance
5 tips for managing your email list
Spring cleaning is something most of us do each year to clear out the cobwebs, tidy up our homes, and get rid of unused items we no longer need. But when’s the last time you gave your email list the same level of tidying? Email list maintenance is the difference between an engaged audience and, well, an audience who’s forgotten about … [Read more...] about 5 tips for managing your email list
Sales Pages, Landing Pages, and Product Descriptions, Oh My!
Which is Best for Launching My New Product or Service? You’ve got a product or service that’s almost ready to launch, so it’s time to get the word out there! But…how exactly do you do that!? → Do you just put a product description page up on your website and wait for the money to roll in? → Is this when you’re supposed to write a … [Read more...] about Sales Pages, Landing Pages, and Product Descriptions, Oh My!
Avoid These 5 Common Customer Targeting Mistakes
If you want to build a solid and profitable business, it’s crucial to identify a typical customer and create the perfect marketing pitch for them. We’ll show you how to target customers… and what to watch out for along the way. What is customer targeting? Customer targeting is an important marketing tool for understanding your customers more … [Read more...] about Avoid These 5 Common Customer Targeting Mistakes