You ARE your business.
Whether you’re a thought leader, author, speaker, course creator, consultant, coach, or anything in between— the key to success is uncovering your personal brand and sharing its magic by infusing your work with your passions, authentic self, and most unique gifts. In other words, put your soul into your brand and the world is yours.
As part of the Personal Branding Process, we use our unique SouliD Branding Framework to help you identify your strengths, talents, your core values, and your next-level mission.
THE PERSONAL BRANDING PROCESS
The core of our Personal Branding Program is a series of in-depth, one-on-one strategy sessions with BrandiD founder Rachel Gogos, who worked with personal and business branding gurus William Arruda and Jonathan Fields before developing her own, unique souliD strategy. Her expertise, intuition, and innovation will guide your work together through the following steps:
1) Understanding Your Personal Brand
Over one-on-one sessions with Rachel, you’ll uncover your unique promise and possibilities utilizing the following tools:
- A 360 assessment
- Our proprietary SOULiD Framework
- The Build Your Personal Brand Workbook, Rachel’s bestselling personal branding guide
By the time you’re done you’ll have identified:
- Your purpose
- Your core values
- Your vision
- Avenues for future growth
“One of the biggest things I got from the branding process was the ability to see my own strengths. I didn’t really hone in on them before, but after seeing the feedback from my 360 assessment, combined with Rachel’s insights, I started to see the crossover and it became clear what my brand was.”
Two-time Emmy-nominated television host, multimedia producer, and licensed clinical therapist
2) Creating a Personalized Marketing Strategy
Next, we identify the best ways to achieve your goals, starting with creating an online platform to share your message. You’ll work with one of the brandiD copywriters and in-house designers to create a design that synthesizes your style and substance into a clean, intuitive, and wildly appealing site. This package includes:
- WordPress templates
- Custom designs
- Optional bells and whistles and functionality that can include: Videos, Ecommerce platforms, Blogs, Vlogs, Sliding Testimonials, Online Courses
- We can even design a custom logo for you!
“…All of the people on the brandiD team were the best you could ever ask for in creating [my online platform]. Every single interaction was professional and actually really fun. There was never stress and the team was so genuinely interested in what I was doing and were clearly invested in the project. BrandiD is without a doubt the only way to go if you are thinking of creating something on the web. I am forever grateful that they gave me a tool to attract all of the clients I could ever want.”
Founder of Consciously Prosper
3) Communicating Your Online Identity
With your online platform complete, it’s time to amplify your brand so that it reaches your ideal clients, attracts new followers, and further solidifies your reach, message, and influence. The options we offer in this package include:
- Social Media Marketing Strategy
- Podcast Creation
- Keynote Addresses and Speechwriting
- Video Scriptwriting
No matter which outreach channels you’re interested in, we’ll help you strategize, create, and build each one so that it makes the biggest impact.
“I like that my website allows me to have a place where all of my information and experience is captured in a very professional manner. Often people hear about me and check out my website, but sometimes [a new] contact comes directly through my website. That’s how I signed IMAX as a client, and went on to do a lot of consulting and leadership development work there—they came directly through my website.”
Founder of The David Bishop Group