Your business and brand are more than just a pretty logo, website design, and colors. Your brand is the entire experience you emulate for your audience and clients. And one key aspect of building a successful and memorable personal brand is a cohesive brand voice. Your brand voice is the … [Read more...] about Creating a Unique and Memorable Voice for Your Personal Brand
There are numerous amounts of ways to promote your business, your message, and mission. One of the best ways to do that is through podcasting. Although podcasting has been around since 2004, podcasts have been rising steadily over the last few years. According to Nielsen, U.S. podcast listeners … [Read more...] about How a Podcast Can Boost Your Business in 2023
Brand stories allow businesses to connect to their audience on a deeper level, and now more than ever, buyers crave a deeper connection in addition to a brand visual identity. In fact, according to a study by Headstream, if people love a brand story, 55% are more likely to buy a product in the … [Read more...] about How to Craft a Brand Story
Have you heard it before? You know… the advice. “Niche down and focus on one thing.” While there’s nothing wrong with that advice, it doesn’t necessarily cater to those who are passionate about many things. That begs the question… “If I’m mulitpassionate, then how do I thrive?” What does … [Read more...] about Are You a Multipassionate Entrepreneur?
My absolute favorite mixed drink is Sangria (with red wine, of course). It’s smooth, adaptable, and sweet. Handcrafted cocktails are a lot like personal brands: one part essence, one part reputation, and one part marketing. While navigating the ins and outs of crafting personal brands can be … [Read more...] about Top Secrets to Grow Your Personal Brand in 2022
Ahhh, fall. Time to buy new school supplies, freshen up your cool-weather wardrobe, and head back to the classroom. Well, ok, you’re not actually heading back to the classroom, because you’re an adult and you have a business to run. Still, you can’t help but get caught up in all of this exciting … [Read more...] about Bonus Resolutions for an Early Entrepreneurial New Year