Whatever your industry, the best way to distinguish yourself from your competition is through unique, effective, and strategic branding.
With your authentic brand clearly communicated, you’ll be able to launch, re-launch, or uplevel your business from a position of strength that understands your fit in the market, targets your most desired client groups, and identifies short- and long-term visions of ideal growth for your company. You’ll also have the foundation for messaging that will make the most impact with your current audience—and draw new customers to your business.
How do you do all that? With our Business Brand Platform Building.
The Business Brand Platform Building Process
Rachel Gogos, brandiD founder and a Certified Personal Brand Strategist, worked with personal branding and business building gurus William Arruda, Chris Brogan and Jonathan Fields before developing her own, unique SouliD strategy. Her expertise, intuition, and innovation will guide your work. Together we will lead you through the following steps:
1) Understanding Your Business Brand
Whether you’re a startup in need of branding from the ground up, or an established business looking to refine or overhaul your current brand, the first step is developing a deeper understanding of how to best position yourself in the marketplace. Through a series of in-depth, one-on-one strategy sessions, a 360 assessment, and our proprietary SOULiD Framework, you’ll get to the root of your authentic business brand, including its mission, core values, and overall vision for the business. You’ll also discuss the potential avenues and opportunities that can help you jumpstart its startup growth, or achieve the next-level success it’s ready for.
“From the beginning, brandiD had a solid understanding of the vision for [our company], and has done an excellent job literally bringing our brand to life. Their process is deep, thoughtful, and got to the core of what we wanted to accomplish. We now have a strong identity and brand platform to expand our business.”
Dr. Dwight Heron
Co-Founder and Lead Physician at REDjuvenate, a Pittsburgh-based startup and red-light therapy center
2) Creating a Personalized Marketing Strategy
Once you’ve articulated the qualities that make your business brand one-of-a-kind and nailed down the best approach for business growth, it’s time to develop an online platform that shares your business and its brand with the world. Working with one of brandiD copywriters and our in-house designer, you’ll watch your brand’s message and positioning come to life through clear, compelling, and captivating website copy. Then our in-house designer and development team will synthesize your style and substance into a clean, intuitive, and wildly appealing website design.
“Working with brandiD was one of the best decisions we made as a young company. They helped us improve our website, our brand and our message in ways that we simply could not. We needed help finding our voice and brandiD was amazing at that. They have clearly done this many times before and there is a system they use to be able to tailor your website and message to your unique vision. ”
Founder of Zeitcaster
3) Communicating Your Online Identity
With your online platform complete, it’s time to amplify your brand so that your business attracts new clients and followers, and further solidifies your reach and influence. This amplification begins with your website—your ultimate headquarters for turning leads into clients and customers—and extends through social media, content marketing, and/or PR. No matter which outreach channels you’re interested in, we’ll help you strategize, create, and build each one so that it makes the biggest impact on your business possible.
“To me, the way you know you are working with good people through an intense project, full of many details is when you emerge from the project feeling like you actually enjoyed it and I can say with all my heart, I truly enjoyed the process of working with brandiD. The other wonderful by-product of a well-managed project with a talented team of people is it builds your self-confidence. I had the opportunity to do things I have never done before and I learned A LOT in the process. ”
Founder True North Sports