Did you know that you have as few as 50 milliseconds to make a great first impression online? That’s all the time a user needs to assess your brand and decide to stay…or go. In this “blink of the eye”, your visual brand is everything. Yes, your message and copy matter, too, but the ability to … [Read more...] about The power of visual branding in making a great first impression online
Picture this: You’re at a social event with a big group of people, a few who you know and most whom you don’t. You find yourself in conversation with a really nice guy, discussing the highs and lows of the latest restaurant to open in town. And then he says: So, what do you do? If you happen to … [Read more...] about How to create a Unique Value Proposition that positions you for success (with example)
If you’ve ever seen a commercial for Hotels.com, you’ve most likely laughed out loud over their hilarious spokesman, Captain Obvious, who walks around various hotels saying, well, the most obvious things. Watch the commercial here: https://www.ispot.tv/ad/7BQs/hotels-com-captain-obvious From a … [Read more...] about How knowing your O-Factor can transform your business
Have you ever been in a “flow state?” It’s that amazing feeling when you’ve completely lost track of time and are hyper focused and energized by what you’re doing. It’s the best feeling ever, right? There’s a ton of research and science behind the “flow state,” and researchers say it’s exactly … [Read more...] about Does your business have soul?
Highlights The client: Brady Connell The goal: To build a brand and a website that showcased Brady’s vast career experience, positioned him for new projects, and helped him stand out in a crowded, competitive industry The finished website: https://www.bradyconnell.com Challenges Encapsulating a … [Read more...] about From 30 years of experience to 1 cohesive brand
Let’s face it: entrepreneurial life can be scary. Whether you’re just starting a business or you’re ready to take your business to the next level, it’s inevitable you’ll need to make some bold (and occasionally frightening) moves to turn your goals into reality. And while it’s easy to get … [Read more...] about Are You Getting in the Way of Your Business Success?