Sometimes running a business (or even just living in general!) can feel a little like the Wild West. You’re up to your eyeballs in things to do and you’ve got ideas rumbling around in your brain you just know you should be acting on, but finding the time to do them is often tough. … [Read more...] about Are you shooting from the hip in your business?
Personal Branding
Four Tools to Help You Build Your Personal Brand
Look at any business owners to-do list or big-picture goals, and you’re likely to see “branding” on there somewhere. As it should be. Nailing down your brand and articulating it in a cohesive and clear way is one sure-fire strategy to take your business to the next level. Way more than just a … [Read more...] about Four Tools to Help You Build Your Personal Brand
An effective strategy to organize the year ahead? Pick one word.
The end of the year is the perfect time to relax and enjoy some holiday spirit, and connect with people on a level we might otherwise not have the chance to the rest of the year. It’s also a great time to connect with yourself, too—in the form of reflection and planning. Because there’s no … [Read more...] about An effective strategy to organize the year ahead? Pick one word.
Do solopreneurs need personal brands?
These days, having a brand is as big a necessity for a business as having a website or a presence on social media. And by “brand” we don’t mean a logo. Think about any business you love, and chances are great that one (or many) of the reasons you’re drawn to them has something to do with their … [Read more...] about Do solopreneurs need personal brands?
The power of visual branding in making a great first impression online
Did you know that you have as few as 50 milliseconds to make a great first impression online? That’s all the time a user needs to assess your brand and decide to stay…or go. In this “blink of the eye”, your visual brand is everything. Yes, your message and copy matter, too, but the ability to … [Read more...] about The power of visual branding in making a great first impression online
How to create a Unique Value Proposition that positions you for success (with example)
Picture this: You’re at a social event with a big group of people, a few who you know and most whom you don’t. You find yourself in conversation with a really nice guy, discussing the highs and lows of the latest restaurant to open in town. And then he says: So, what do you do? If you happen to … [Read more...] about How to create a Unique Value Proposition that positions you for success (with example)
