There are numerous amounts of ways to promote your business, your message, and mission. One of the best ways to do that is through podcasting. Although podcasting has been around since 2004, podcasts have been rising steadily over the last few years. According to Nielsen, U.S. podcast listeners have increased by 40% since the pandemic, with 51% … [Read more...] about How a Podcast Can Boost Your Business in 2023
Social Media Marketing
How to Write a Welcome Sequence for Your Personal Brand
There are a lot of whispers in the online marketing world about the impact of email marketing. Is it working? Is it dead? According to Oberlo, email marketing is STILL the most impactful marketing tool. For every $1 spent, you can expect a $42 return on your investment. And while you can garner a large following on social media platforms such as … [Read more...] about How to Write a Welcome Sequence for Your Personal Brand
How to Optimize Subject Lines for Higher Open Rates
When it comes to sending emails to your list, one of the biggest things business owners get hung up on are the subject lines… And for good reason. Your email could be the best email on Earth, but if your subject line doesn’t pair well, then it won’t even get opened. This begs the question, “But how do I write better subject lines?” Setting … [Read more...] about How to Optimize Subject Lines for Higher Open Rates
The Social Beast – Using Social Media for Business
What are your first thoughts when it comes to social media? Maybe you’ve got mixed feelings one way or another about it? On one hand, you can use it for meaningful connection to your ideal clients, and you’re able to spread your mission much faster (and easier) than in the past. But on the other hand… It can be addictive. It can sway … [Read more...] about The Social Beast – Using Social Media for Business
Five things you can do to quickly boost your web presence
We all have at least one friend who’s really taken to Zoom chatting since the Coronavirus started. Instead of feeling gloomy about social distancing, they’ve been organizing Zoom chats with all their friends, staying social and connected. We may be sheltering-in-place physically, but it’s never been easier to be “out and about” online. Or, more … [Read more...] about Five things you can do to quickly boost your web presence
Great product, lackluster sales? Check your message.
It’s easy to think that having a stellar product or service to sell and a market ready and willing to buy is all you need for sales success. Yet there are times when, despite a fantastic product/market fit, the sales just don’t click. The most likely reason? Your messaging. How you communicate your solution to the customers who need it is … [Read more...] about Great product, lackluster sales? Check your message.