It’s easy to think that having a stellar product or service to sell and a market ready and willing to buy is all you need for sales success. Yet there are times when, despite a fantastic product/market fit, the sales just don’t click. The most likely reason? Your messaging. How you communicate your solution to […]
Social Media Marketing
How to cultivate a web presence that’s intentional and memorable
Think back to the last time you strolled through a public garden. Most often, they’re a sight to behold. There are so many different varieties of plants and a seemingly endless array of flowers, all with a different color or shade—you could spend all afternoon taking it all in. One of the coolest things about […]
Five Tips for Using Social Media to Grow an Engaged Audience
We all know that being visible on social media is a great way to grow your business and attract a following of new fans and customers. Yet that doesn’t mean it’s easy. Many entrepreneurs, brands, and businesses struggle to gain traction on social media channels—not for lack of effort, but more because they’re missing a […]
Shooting videos doesn’t have to be hard. Here’s how.
A lot of us shy away from doing video. Not only is it difficult to put yourself “out there” on camera, but then you try it and realize how “hard” it is to get right! One time, I shot roughly 27 takes for a super simple, improv selfie video that I was shooting from my […]
Avoid These 5 Common Customer Targeting Mistakes
Any business worth its salt knows that, if you want to build a solid and profitable business, it’s crucial to identify a typical customer and create the perfect marketing pitch for them. Broken down very simply, a target market generally consists of consumers who have similar characteristics (such as location, age, lifestyle and income) and […]
6 Ways to Lose Fans and Alienate Your Customers on Facebook.
Promoting your brand on Facebook is a great way to build a community with your customers. Our guide below shows what not to do when interacting with your customers. Do not… Create posts only to sell your product Customer’s know what products you are selling (They are fans after all). Facebook is not your retail […]