We all have at least one friend who’s really taken to Zoom chatting since the Coronavirus started. Instead of feeling gloomy about social distancing, they’ve been organizing Zoom chats with all their friends, staying social and connected. We may be sheltering-in-place physically, but it’s never been easier to be “out and about” online. Or, more … [Read more...] about Five things you can do to quickly boost your web presence
Social Media Marketing
Think back to the last time you strolled through a public garden. Most often, they’re a sight to behold. There are so many different varieties of plants and a seemingly endless array of flowers, all with a different color or shade—you could spend all afternoon taking it all in. One of the coolest things about a great garden is that despite … [Read more...] about How to cultivate a web presence that’s intentional and memorable
We all know that being visible on social media is a great way to grow your business and attract a following of new fans and customers. Yet that doesn’t mean it’s easy. Many entrepreneurs, brands, and businesses struggle to gain traction on social media channels—not for lack of effort, but more because they’re missing a key ingredient to social … [Read more...] about Five Tips for Using Social Media to Grow an Engaged Audience
A lot of us shy away from doing video. Not only is it difficult to put yourself “out there” on camera, but then you try it and realize how “hard” it is to get right! One time, I shot roughly 27 takes for a super simple, improv selfie video that I was shooting from my iPhone. Six of those takes were to figure out exactly where to look in the … [Read more...] about Shooting videos doesn’t have to be hard. Here’s how.
Any business worth its salt knows that, if you want to build a solid and profitable business, it’s crucial to identify a typical customer and create the perfect marketing pitch for them. Broken down very simply, a target market generally consists of consumers who have similar characteristics (such as location, age, lifestyle and income) and are … [Read more...] about Avoid These 5 Common Customer Targeting Mistakes