When it comes to sending emails to your list, one of the biggest things business owners get hung up on are the subject lines… And for good reason. Your email could be the best email on Earth, but if your subject line doesn’t pair well, then it won’t even get opened. This begs the question, “But how do I write better subject lines?” Setting … [Read more...] about How to Optimize Subject Lines for Higher Open Rates
Social Media Marketing
The Social Beast – Using Social Media for Business
What are your first thoughts when it comes to social media? Maybe you’ve got mixed feelings one way or another about it? On one hand, you can use it for meaningful connection to your ideal clients, and you’re able to spread your mission much faster (and easier) than in the past. But on the other hand… It can be addictive. It can sway … [Read more...] about The Social Beast – Using Social Media for Business
Five things you can do to quickly boost your web presence
We all have at least one friend who’s really taken to Zoom chatting since the Coronavirus started. Instead of feeling gloomy about social distancing, they’ve been organizing Zoom chats with all their friends, staying social and connected. We may be sheltering-in-place physically, but it’s never been easier to be “out and about” online. Or, more … [Read more...] about Five things you can do to quickly boost your web presence
Great product, lackluster sales? Check your message.
It’s easy to think that having a stellar product or service to sell and a market ready and willing to buy is all you need for sales success. Yet there are times when, despite a fantastic product/market fit, the sales just don’t click. The most likely reason? Your messaging. How you communicate your solution to the customers who need it is … [Read more...] about Great product, lackluster sales? Check your message.
How to cultivate a web presence that’s intentional and memorable
Think back to the last time you strolled through a public garden. Most often, they’re a sight to behold. There are so many different varieties of plants and a seemingly endless array of flowers, all with a different color or shade—you could spend all afternoon taking it all in. One of the coolest things about a great garden is that despite … [Read more...] about How to cultivate a web presence that’s intentional and memorable
Five Tips for Using Social Media to Grow an Engaged Audience
We all know that being visible on social media is a great way to grow your business and attract a following of new fans and customers. Yet that doesn’t mean it’s easy. Many entrepreneurs, brands, and businesses struggle to gain traction on social media channels—not for lack of effort, but more because they’re missing a key ingredient to social … [Read more...] about Five Tips for Using Social Media to Grow an Engaged Audience