Over the last 15 years, I’ve seen a number of changes in the marketing world. As we all navigate these changes in our business, there are a few trends and strategies I’ve seen grow and will continue to grow in 2024. While adapting to some of these changes may be challenging, they present … [Read more...] about The Future of Marketing: 3 Strategies to Implement in 2024
Social Media Marketing
Navigating a Successful Holiday Season: A Content Planning Strategic Guide
The holiday season is a time of joy and celebration, but it can also bring about a whirlwind of events and activities, which sometimes can be… a bit chaotic. It can be far too easy for overwhelm to trickle in and keep you from achieving your holiday goals. Whether creating an action plan for the … [Read more...] about Navigating a Successful Holiday Season: A Content Planning Strategic Guide
Building Authentic Relationships with Your Audience
In today’s ever-changing world, the need to stay connected with your audience and adapt your messaging and offers is more important than ever. As small businesses, we are constantly competing for the attention of our audience amid the constant bombardment of messages from all different … [Read more...] about Building Authentic Relationships with Your Audience
How to Find Inspiration for Content Creation
What comes to mind when you think about inspiration? A light bulb moment? An epiphany? It’s a common practice to look for inspiration in conventional places like nature, art, the wisdom of others, or our own knowledge, but what about when those moments don’t happen? What if every single day of … [Read more...] about How to Find Inspiration for Content Creation
How a Podcast Can Boost Your Business in 2023
There are numerous amounts of ways to promote your business, your message, and mission. One of the best ways to do that is through podcasting. Although podcasting has been around since 2004, podcasts have been rising steadily over the last few years. According to Nielsen, U.S. podcast listeners … [Read more...] about How a Podcast Can Boost Your Business in 2023
How to Write a Welcome Sequence for Your Personal Brand
There are a lot of whispers in the online marketing world about the impact of email marketing. Is it working? Is it dead? According to Oberlo, email marketing is STILL the most impactful marketing tool. For every $1 spent, you can expect a $42 return on your investment. And while you can garner a … [Read more...] about How to Write a Welcome Sequence for Your Personal Brand
