I was talking to a friend of mine the other day about gifts and her face lit up describing the joy of receiving gifts from her mom as a kid. She said these are some of the best memories of her childhood.
You see, her mom didn’t just simply wrap a gift and give it. First, she needed to find the perfect gift—one that tied in or related to a part of life that the receiver really loved. Then, she wrapped the gift exquisitely, using fun wrapping paper, lots of bows and ribbons, and a beautiful card that was written just for them. And finally, she created an experience for the opener, often designing elaborate scavenger hunts or games to make the gift-opening last longer than the quick minute or two it takes to rip off the paper.
I couldn’t help thinking about how, as business owners, we have the same potential to infuse some of that magic into our interactions with our clients and customers.
Instead of simply making a transaction and delivering our product or service, we can do little things to make working with us more of a memorable experience—to make it a gift.
5 tips for infusing your brand with memorable moments in 2021
Create a unique brand experience
Every personal brand has a unique process for working with clients and customers. Think about what makes your brand different and design processes that your clients will remember long after you work together. That might mean creating an onboarding process that includes sending new clients a special note or unique item in the mail.
It could be that your superpower is client interactions and so you provide your clients with multiple touchpoints throughout their project. Or you choose to always communicate on Zoom or in person so you can see clients face to face and foster a closer relationship.
Or it might mean delivering our product or service in a particular way that adds an extra level of joy, surprise, or excitement. Perhaps you use delicate pink wrapping paper for your female customers purchasing a luxurious personal wellness product. Or you write a custom note to every customer thanking them for your purpose.
Whatever makes working with you special, use that to create unique brand experiences that not only enrich your client interactions but also make you more memorable.At the deepest level, your brand is the experience you create for the people who interact with your business. The more unique and thoughtful it is… the more powerful it is for those who get to experience it… Read more: Click To Tweet
Share what you know
We often hear that content is king. And that is true on many levels. But beyond ranking your site with blog content or growing your social media channel, the content that’s truly memorable is the wealth of value, knowledge, and expertise you bring to the table as a business owner. Share what you know, often and willingly. Offer content, tips, and mentorship freely to your clients and prospects.
Here are some ideas to get you started:
- Host weekly live roundtables or Q&As for your audience on social media
- Offer a value-add for existing clients where you provide a free 15- or 30-minute review session (live or recorded)
- Answer questions posed by your customers online so others can benefit. Similarly, if you’re a service provider, answer questions about your craft freely in online forums, Facebook groups, and other online groups where your prospects hang ou
- Help customers use your products with instructions, tutorials, transparent ingredient lists, and lifestyle tips
The free value you provide will not only establish your brand as an authority and source of knowledge, it will also make you more memorable. Your customers will appreciate your candor and ultimately, your brand will benefit from it.
Networking and connection is an essential part of being a business owner, and it’s also a chance to give thanks and gratitude to the clients and customers who have helped you along the way.
One thing we do here at brandiD is send gifts to every single person who refers a potential client to us. It doesn’t matter if the potential client becomes a client the referrer still gets a gift. And oh, what delight this brings.
Sending thank-you notes, holiday goodies, and remembering big events for your clients–like a major launch or company milestone–are all ways to show your gratitude in memorable, thoughtful ways.
What’s your brand persona?
Take the free Personal Branding Quiz and uncover what makes YOUR brand memorable.
Use a consistent brand voice
When you infuse your unique voice into your copy, you’re building a connection that’s authentic and personable while inviting people in to take a deeper look at your business—as well as the awesome owner who created it!
Play to your strengths and connect with others by being yourself. Your prospects will respond in kind. Using that voice consistently across all your marketing channels is the equivalent of regular meet and greets with your prospects. It’s the best way to help them get to know you and get them excited about working together.
Understand your brand purpose
Your “why” is the driving force behind the fundamentals of your business, like your mission, your vision, and your core values. These are the things that attract customers and clients to you like glue. Because when people fully understand why you’re doing something, they are way more likely to support you, both with sales and continued loyalty.
By both understanding your why AND consistently making an impression on your client or customer that they are sure to love, you’re doing the critical work of building your brand.
At the deepest level, your brand is the experience you create for the people who interact with your business. The more unique and thoughtful it is…the more powerful it is for those who get to experience it…
…and the more apt they are to remember it and want to experience it again and again.
About The Author
Rachel Gogos is a serial entrepreneur with a passion for people, the web, and creating strong personal brands. She started her career at the United Nations headquarters in New York City, where she helped create the look and feel for the organization’s first website. Today, in her current role running brandiD, Rachel channels over 15 years of marketing and communications experience into each and every website for brandiD’s clients. Find out more!