Is your website serving you? Let’s find out! As marketing professionals, we can take one look at a website and discern what needs to change. Our trained eyes can see places for improvement, missed opportunities, and areas that need to be updated for the times. But when it comes to your own business, it’s not so easy! We all have blind spots … [Read more...] about The 5-minute Website Audit to Improve & Grow Your Business
Ahhh, fall. Time to buy new school supplies, freshen up your cool-weather wardrobe, and head back to the classroom. Well, ok, you’re not actually heading back to the classroom, because you’re an adult and you have a business to run. Still, you can’t help but get caught up in all of this exciting back-to-school energy! Us, too. That’s why … [Read more...] about Bonus Resolutions for an Early Entrepreneurial New Year
If you have an online business, chances are you’ve heard about the importance of your website’s About page. Service providers, personal brands, and large e-commerce stores all benefit from this well-known but often misunderstood page. Why is your About page so important? Besides the fact that your About Me page is often the second most … [Read more...] about How to write an “About Me” page that pops
The early days of any entrepreneur’s journey are filled with so many questions. How do I get clients?What do I charge?How do I grow an audience on social media or get new subscribers to my list? But there tends to be one question that gets asked even more than the rest: Do I REALLY need a website? It’s a fair question to ask. As a new … [Read more...] about Do I really need a website for my business? Yes, and here’s why
Is organic search part of your overall marketing strategy? Would it change your answer if you knew that over half of all web traffic and 40% of captured revenue comes from Google and other search engines? If you haven’t yet made organic search a priority in your overall marketing and website strategy, now is the time. To help you grab more … [Read more...] about How to find the right keywords for your website in 2021: A beginner’s guide to SEO
Have you ever tried to write copy for your website? If so, chances are good you know how unbelievably frustrating it can be. Even if you’re a skilled writer, there’s something crazy difficult about writing copy for your own business. All of sudden, it feels nearly impossible to find the right words to convey what you really want to say. It … [Read more...] about Struggling to write your homepage copy? Try this.