It’s easy to think that having a stellar product or service to sell and a market ready and willing to buy is all you need for sales success. Yet there are times when, despite a fantastic product/market fit, the sales just don’t click. The most likely reason? Your messaging. How you communicate your solution to […]
Personal Branding
You always have the opportunity to reinvent yourself
One of the best things about having an entrepreneurial mindset (or just a growth mindset in general) is that there are unlimited options for what you can create, grow and become. It’s actually so exciting—and liberating—to think about life and business through this lens because it means there are no dead ends, no failures, and […]
Personal branding or personal promotion?
These last few years have certainly seen a surge in the business of personal branding. People started businesses, grew businesses, and reengineered, recreated or rebooted their careers. Many desired a promotion, corporations desired devotion from their employees and students all around the country entered the job market with trepidation as they try to figure out […]
Are you shooting from the hip in your business?
Sometimes running a business (or even just living in general!) can feel a little like the Wild West. You’re up to your eyeballs in things to do and you’ve got ideas rumbling around in your brain you just know you should be acting on, but finding the time to do them is often tough. #understatementofthedecade […]
Four Tools to Help You Build Your Personal Brand
Look at any business owners to-do list or big-picture goals, and you’re likely to see “branding” on there somewhere. As it should be. Nailing down your brand and articulating it in a cohesive and clear way is one sure-fire strategy to take your business to the next level. Way more than just a logo, your […]
An effective strategy to organize the year ahead? Pick one word.
The end of the year is the perfect time to relax and enjoy some holiday spirit, and connect with people on a level we might otherwise not have the chance to the rest of the year. It’s also a great time to connect with yourself, too—in the form of reflection and planning. Because there’s no […]