Personal Branding

What is a Brand?

“Brand” is one of those words that gets thrown around a lot these days. We often associate brands with celebrities or other highly influential people, or we think about “brand names” like clothes or cars from a particular company. Yet when asked, …

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Josh Patrick
When I started our web design project with brandiD I was more than a little skeptical that the job would be done on time and that all of the parts of the project would be done well. In my last ten or so web design projects my experience was web designers never do what they say they're going to do. So, I wasn't prepared for the great experience that brandiD provided me. They did everything when they said they were going to do it. They brought the project in for our agreed upon budget and they were a total pleasure to work with. I can tell you that as we continue to work on our website and design new sites for different offerings we'll be working with Rachel and her group. I can't give them a high enough recommendation. Oh, the end product also exceeded my expectations. Take a look and see for yourself.
Josh Patrick
Founder of The Sustainable Business & Certified Financial Planner
Dustin Maher
I decided to work with brandiD because my business was growing, but my professional website was falling behind. The investment into developing a strong website and brand with brandiD has been great. Rachel and her team are very responsive and professional and have great experience and insight. I would particularly recommend brandiD to anyone whose target market is women, since it is a company led by a woman who is also an expert in her field.
Dustin Maher
Founder of Dustin Maher Fitness & Fit Moms for Life
Miriam Klevan
The thing I most appreciate about Rachel and her team is how thoughtful and responsive they are. In the development stage Rachel was very generous with her time and ideas, giving me resources and asking sharp questions that helped me figure out how I wanted to focus the site. But even once the site was up and we were in the maintenance phase, everyone is super-responsive when I have a need or question relating to the web site. It almost feels like having an IT and marketing team for my business of one!
Miriam Klevan
Founder of Fulfilling Families
Jenn Aubert
Thank you Rachel, Kimberly and team for the outstanding work. This is my second time coming to Rachel for help on creating a site. We acquired another site/company, Showcasing Women, that needed a ton of help and love and, I won't lie, I was a bit nervous about the migration. This was a new experience - very different than building a site from scratch. It was seamless and easy and before we knew it the site was revamped and ready for us to dazzle it up with our personality. I highly recommend brandID and I look forward to working with them in the future.
Jenn Aubert
Co-Founder of LearnSavvy
Susan Lustenberger
When I first met Rachel Gogos, I was taking her workshop on personal branding. I knew within the first 10 minutes that I had to hire her, she amazed me! When we started our work together (which was branding and creating my web site) I soon realized that her company and all of the people on the brandiD team were the best that you could ever ask for in creating your presence. Every single interaction was professional and actually really fun. There was never stress and the team was so genuinely interested in what it was I was doing in my company. They were clearly invested in the project. BrandiD is without a doubt the only way to go if you are thinking of creating something on the web. I am forever grateful that they gave me a tool to attract all of the clients I could ever want.
Susan Lustenberger
Founder of Consciously Prosper
Anthony Merante
BrandiD was a tremendous help getting our Merante Brothers Market website, branding, and social media plan together in an easy to navigate—and affordable—way. They worked diligently to keep us within budget and on time. Their personal care and attention made us feel like we were working with family. Great job!
Anthony Merante
Merante Brothers Market
Charlie Gilkey
BrandiD has been a critical platform partner for Productive Flourishing. We started working with them when we needed to migrate hosting platforms in 2015, and, given that our growth dictated another move, they helped us find the right solution and then move us there. We continue to work with them because they help us stay focused on business growth, not website maintenance and optimization, and we can also tap into their considerable expertise on branding, copy, and digital marketing strategy. Few small companies can nail the promise of "one stop shop," but BrandiD does -- which is why they're my default recommendation when people are ready to start having their platform work for them instead of working against it.
Charlie Gilkey
Founder of Productive Flourishing
Betsy Reiling
Rachel’s the best! Her ability to inspire and help me to see beyond what I thought possible is equaled by her ability to see the technical tasks through to completion. This is a rare combination. I recommend her and the brandiD team highly.
Betsy Reiling
Founder & President, Daffodil Labs
Tad Reida
The work the brandiD team did for my business and website was great. Not only was the website better than I hoped for, Rachel and her team members took their time to really understand my business, strategize with me and went above and beyond to help me grow to the next level. I look forward to continuing to work with brandiD on future projects. I would highly recommend them to anyone looking for help building their brand, their business or their website.
Tad Reida
Former Pro Baseball Player & Entrepeneur
EMILY GREEN
Rachel and her team have been wonderful to work with.  They have provided amazing support to us in our development and launch of Fit Moms for Life—support that extends far beyond the development of our website.  Rachel provides strategic guidance and asks thoughtful questions that have helped us think through multiple elements of our business as we develop our brand and grow our online presence.  She has been a source of valuable business connections and insights, all of which will help us take our business to the next level.  And she and her team have been helpful even on the minutiae, such as helping us select clothing for a photo shoot.  I am grateful that we decided to work with BrandID, as they have provided us much greater value overall rather than just giving us an excellent website!
EMILY GREEN
Director of Fit Moms For Life
David Bishop
I couldn't be happier with the service levels and results I got from Rachel and her team at BrandiD. They provided the tools for self reflection to get to what you really wanted to communicate to the world and the expertise to position your message in an innovative way. At each step the staff was highly intelligent, creative and easy to work with.
David Bishop
Founder of The David Bishop Group
Rob Hatch
For years we’ve worked with wonderful developers, web strategists, and stellar graphic designers, but integrating and managing those resources was always a challenge and fell short of our broader needs. Rachel and her team were the first to see the whole picture, make sense of our disparate ideas and motivate the appropriate resources to deliver exactly what we needed on all fronts. I recommend her without hesitation.
Rob Hatch
President and Co-Founder, Owner Media Group
ORA SHTULL
BrandiD is a unique web design firm because it has expertise in both branding and design. Rachel and Thoma worked incredibly hard to make sure my website was true to my brand and had all the technical bells and whistles that were important to me. As a result, my target audience loves my site and responds to it.
ORA SHTULL
Executive Coach to Manhattan’s Exec’s
Jeff Griffiths
Rachel and her folks really know their stuff. The process of getting from ideas to design to finished product was a real learning experience, and I couldn’t be happier with the result.
Jeff Griffiths
Founder of Workforce Strategies International, Inc.
Margaux Guidry
Working with The brandiD was the best decision I made to truly transform and propel my business and brand. The entire team goes above and beyond by not just doing the job at hand but by having intense engagement on my goals. Rachel and The brandiD team allowed for connections and insights that would not have otherwise occurred, and have enhanced my business in so many important ways. I decided to work with The brandiD to help create my brand for my website and business, but in completing this process I have walked away with a new purpose, better strategy and superior confidence that have boosted my business and brand to the next level. In addition, Rachel and The brandiD helped me to uncover the strategy for setting up my short terms goals to be able to meet my long terms goals. The process itself has allowed me to move a much faster pace.
Margaux Guidry
Career Strategist for Medical Doctors
City Dads Group
We decided that we wanted to professionalize the online home for our City Dads Group, and we quickly recognized that we didn't have the expertise to do it on our own. The brandiD team helped us unite our Meetup groups, our blogs, our social media channels, our podcast, our press mentions, our workshops, and everything else we do in one place. We now have a solution that will scale as we continue to grow.
City Dads Group
Founders of National Dads Network
Bill Bergau
The BrandiD team is wonderful! I was impressed with the team dynamic of BrandiD, the thoroughness of the group, their previous work, and also their follow through. Everyone works together well, brings the entire team in on the project and timelines, and understands the goals of the project.  The brandiD helped me see my dream, made my goals become more real, encouraged me, and to supported me in my journey toward personal and professional success!
Bill Bergau
Founder of Peak Career Success
Celia Slater
I obviously come from a sports background so for me brandiD was just that, a very positive “team” experience. Rachel was an awesome “head coach” managing this project and she has clearly recruited a talented group of people that make up “team brandiD.” To me, the way you know you are working with good people through an intense project, full of many details is when you emerge from the project feeling like you actually enjoyed the process and I can say with all my heart, I truly enjoyed the process with Rachel and her entire staff. All of them are talented, friendly and provide great customer service. Rachel Gogos, the boss, the head coach was amazing to work with. She is smart, well organized, works hard, communicates very well with her clients and she just has a wonderful demeanor. She is pleasant, patient and my favorite…she has a sense of humor! The other wonderful by-product of a well-managed project with a talented team of people is it builds your self-confidence. I had the opportunity to do things I have never done before and I learned A LOT in the process. I am very proud of all we have done together to create True North Sports. I find myself wishing we all lived closer together so we could go out and celebrate our success together! Overall, the project was a lot of work but in reality it felt like play! It was fun, I grew in the process and I would not hesitate to recommend Rachel and her team to anyone.
Celia Slater
Founder of True North Sports
Kristin Halpin Perry
When I was exploring the possibility of investing in building a website for my new business, I wanted to make sure that I fully understood what I needed based on my own strengths and areas that I knew I needed help with. Over the course of a few months, I interviewed close to 10 different companies across the country. I evaluated their services, how in tune they were with my needs, if they listened and truly understood my ask, if they had the ability to provide creative guidance and support and if they were experts in their space.

When I met with Rachel Gogos at brandiD, I knew immediately this was the right company to help me on my journey. Rachel was genuinely interested in me and my business, spent quality time listening to my requests and uncertainties, was patient and incredibly intelligent in her space. I felt such a relief when I found her and her company. They not only were organized, automated, and followed up quickly on all communications, but they also went out of their way to make me feel a part of there team. What was a time of lots of uncertainty and ambiguity for me turned into clarity, excitement and ease. I have and will continue to refer brandiD for anyone who is at that point in their business where they need an expert and partner to support next steps in their business with brand, strategy, design and web development.
Kristin Halpin Perry
Founder of Veraz Consulting
Nicholas Cole
We had our design in hand, but we needed professional WordPress developers to code the site. As we were already on the Studiopress infrastructure it made sense that we go with a development team that knew it through and through. Brand iD was able to take our design and code it beautifully. The end result was just what we were looking for. We’re now planning future sites based on the same design. Thank you brand iD!
Nicholas Cole
VP of Marketing at Trinity Road LLC
Phyllis Khare
I am blown away with the final product from brandiD. Their design process for creating a website that totally represents me was very different than any other company I researched. Starting with a personality survey and deep analysis of color and fonts produced a space that has captured my speaking and teaching essence. brandiD really listened to me and took my wishes and desires and put them into functional use on the website. My site used to be a random blog interface and you couldn’t tell who or what I did. But now, wow, it is clear and focused!
Phyllis Khare
Speaker, Trainer & Author
Kristoffer KC Carter
I can’t thank Rachel and brandiD team enough for all the work they do on the front end…helping me ‘get inside’ of my brand, in finding ways to connect to my mission of raising the consciousness of business cultures through meditation. Seriously, how do you build a site FOR THAT? Lol. Rachel has a gift for pattern recognition, in aligning your brand strengths to color schemes, site layout, service offerings, and fonts. I can trust brandiD with my brand’s success because on many nights they are awake thinking about ways to make it all connect, even when I might not have have the time to. Rachel is a best-in-class personal-branding expert.
Kristoffer KC Carter
Founder of This Epic Life
Eleni Gage
I came to brandiD because I wanted a vibrant website that was both elegant and accessible; I ended up getting that, but also so much more. Working with Rachel on the personal branding program (which, truth be told, I wasn’t sure I needed at first) not only helped me clarify what I wanted in a website, it also shaped the way I write, edit, and even think about my writing. This experience changed the way I view my work and myself—and the expert web design and social media coaching enabled me to communicate that new vision to readers and colleagues. Personal branding, developing a web presence, utilizing social media—none of it is necessarily easy. But these days it is essential, and the team at brandiD makes it enjoyable, too. I’m tempted to scrawl the web address on office walls with a note that says “for a good time—and a great website—call brandiD.” But I think it’s more professional to just write this testimonial instead.
Eleni Gage
Author, Writer & Magazine Editor
Shane Battier
We could not be happier with the website created by brandiD for our big fundraiser coming up. We came to them a month out needing a website built to promote the event and sell tickets. They finalized the site in days and it looks great! Everyone was super easy to work with and so creative. We are using them on another project now and they are already creating some great stuff! Thanks so much! We plan on using them for all future projects.
Shane Battier
Founder of the Take Charge Foundation & Former NBA Star
Matt Dove
Working with BrandID was great. Communication and project management was spot on and the end result is fantastic. We’ve developed a site that fulfills all of the objectives that were set and it is already having a positive impact.
Matt Dove
Manager of BetaView
Kathy Serenko
Patience is one of the strengths of the brandID staff. They helped me work through all the steps I didn’t understand. I never felt any hesitation when I asked for a change, and another change, and another! I would recommend brandID for business owners like me who need an affordable site and the guidance to move it along.
Kathy Serenko
Founder of YourSellingPoint.com
Jen Bertsch
I chose to work with brandiD because of Rachel’s professionalism and savvy in the arena of the web and personal branding. She is smart and strategic, yet practical with her clients. I expected to gain a more interactive website that was more Google friendly. One that I could easily update. A site that was blog compatible. I got all those things and more! I like an organization that is super at communicating, as I’ve been told that I ask the questions that some people think about but would fear asking. Rachel and her team embraced all my questions and helped me understand each step of the project. Rachel gave me great encouragement along the way when I was stuck with the writing piece. Her advice to hire a copywriter was incredibly valuable. I was concerned about the investment and she coached me through it. It was a great choice for me.
Jen Bertsch
Entrepreneur Coach
Rosemarie Perla
Since hiring brandiD to rebrand my business and develop a completely new website, my business has significantly increased. I am astounded at the power of the web and the results from clarifying my brand and gaining a fresh point of view on my business approach. brandiD’s expertise goes far beyond design. The time and money I invested in this process have already been earned back by new business. Working with brandiD was a powerful experience—one I would recommend to anyone looking to breathe new life into their business.
Rosemarie Perla
Coaching & Consulting
John Vardis
I’ve worked with both brandiD and iDentityShoppe. Working with both companies offered me many  project-specific graphic design options, along with editorial assistance and a focused navigation for the right online strategy for my businesses. The teams at brandiD and iDentityShoppe drew upon the best resources and most current technologies, efficiently engaging me and my time to build a successful online profile and two incredible websites.
John Vardis
Diamond and Jewelry Professional
Pam Solberg-Tapper
I was referred to Rachel Gogos and brandiD by a colleague. Rachel and her team helped me rebrand my Executive Coaching business. My new look is professional, fresh, and crisp. They created a new logo design, color scheme, business cards, stationery, and PowerPoint master as well as Blogsight and social media landing pages for Twitter and Facebook. Rachel collaborated with me every step of the way, listening to my ideas and preferences and incorporating them. I am really proud of the final products and how they showcase me and the services I provide to my clients. I recommend Rachel to those looking for a professional, well branded, coordinated outward appearance for their brand.
Pam Solberg-Tapper
MHSA, PCC
Laura Neff
Over the past few years, I've watched with envy as colleague after colleague announced the launch of gorgeous new websites, all put together and supported by Rachel Gogos and her brandiD team. I also got to witness Rachel's mad smarts, business savvy, and creativity as we spent more than a year masterminding together with two other entrepreneur friends. So when it finally came time for me to upgrade my coaching/consulting practice site, there was no one else I trusted more! Rachel and her team put great thought and care into every single aspect of my brand and its presentation. Time and again, they offered welcome suggestions, opinions and perspectives, but always deferred to my decisions in the end. I ended up feeling incredibly well guided *and* empowered through the process, and as a result, I not only have an absolutely beautiful new website, but I understand myself as a business owner and my brand on a much deeper, more clear level. Thank you so much, Rachel and Team!!
Laura Neff
Leadership & Executive Coach/Consultant
Celia Slater
I cannot thank the BrandID staff enough for all their help in making Camp Elevate 2018 the huge success it was. In fact every event I have done since 2014 has been a success because BrandID is a part of my True North Sports staff. You will not find a group of people who are not only great at what they do they sincerely care about you and will do whatever they can to make your vision a reality!
Celia Slater
True North Sports
Qaadirah Abdur-Rahim
In 2017, the nonprofit I lead launched an audacious strategic plan. One of the goals of the plan included positioning the organization as a leader in the work we do. The first step I took to support the goal was to define my own personal branding strategy. I scoured the web for research and the perfect person to help me build a brand for myself. After a lengthy search, I came across Rachel and brandiD.

Rachel has a distinctive approach to executing personal branding. She was incredibly thorough in making sure that I understood the process and most importantly that we gained a deep understanding of the personal contributions I make as a leader and what drives me to make those contributions. The most impressive thing about Rachel is how she then translates all the information gathered into tangible items like a website, LinkedIn profile, speech, workshop, or bio that translated into my unique personal brand.

Days after I posted the LinkedIn profile my brandiD copywriter created for me, I was asked to do a national keynote. From there, I’ve graced the cover of a magazine, received countless job interview opportunities and have been featured in national publications. I’ve also received hundreds of messages from people about how my story inspires them to live a purpose driven life. My personal brand and my organization’s awareness has been significantly increased by the personal branding plan and tools Rachel and her team helped me create.
Qaadirah Abdur-Rahim
Chief Executive Officer, Future Foundation
William Arruda
Working with Rachel and the team at brandiD has been a great experience. From the initial design meeting through completion of the project, they worked collaboratively with me and kept me informed of their progress. They take your ideas and make them better and focus on exceeding client expectations. And that is exactly what they did when they built Personal Branding TV. I recommend them as a professional, client-focused expert resource to anyone who would like an on-brand web site that will WOW visitors!
William Arruda
Founder of Reach Personal Branding, Speaker & Author

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