I was talking to a friend of mine the other day about gifts and her face lit up describing the joy of receiving gifts from her mom as a kid. She said these are some of the best memories of her childhood. You see, her mom didn’t just simply wrap a gift and give it. First, she needed to find the perfect gift—one that tied in or related to a part … [Read more...] about 5 branding ideas for a more memorable business in 2021
Ask pretty much any business owner about their first year or so in business, and they’ll most likely tell you about two things: A client they LOVED 💖And a client they really, really, really did NOT love 😬 Everyyyyyy business owner has them or has experienced them… ---> The awesome clients that totally “get” their services, their value, … [Read more...] about Four Steps to Identifying Your Ideal Client
Which is Best for Launching My New Product or Service? You’ve got a product or service that’s almost ready to launch, so it’s time to get the word out there! But…how exactly do you do that!? → Do you just put a product description page up on your website and wait for the money to roll in? → Is this when you’re supposed to write a … [Read more...] about Sales Pages, Landing Pages, and Product Descriptions, Oh My!
A brandiD team member sent me a message on Slack recently, excited about an experience she’d just had with her “past self.” Six months prior, she’d written a letter to herself, thanking her “future self” for taking specific actions toward her life and career goals. It was the culminating exercise in a personal development course she was … [Read more...] about Want a push to achieve your goals? Write a letter to yourself.
Since the Coronavirus hit, most business owners have felt shockwaves run through their businesses. Some have been prompted to create new offers, others have tweaked existing services, and many more have had to change their business structure completely. No matter how those shockwaves have echoed through your own business, one thing is … [Read more...] about What’s the common thread in your work or career?
We all have at least one friend who’s really taken to Zoom chatting since the Coronavirus started. Instead of feeling gloomy about social distancing, they’ve been organizing Zoom chats with all their friends, staying social and connected. We may be sheltering-in-place physically, but it’s never been easier to be “out and about” online. Or, more … [Read more...] about Five things you can do to quickly boost your web presence