If you have an online business, chances are you’ve heard about the importance of your website’s About page. Service providers, personal brands, and large e-commerce stores all benefit from this well-known but often misunderstood page. Why is your About page so important? Besides the fact that your About Me page is often the second most … [Read more...] about How to write an “About Me” page that pops
Personal Branding
How to build a memorable personal brand
Building your personal brand is about communicating your essence—what makes you, you. Your core values, passions, personality, and desires are at the heart of your business’s brand. When you’re building an online business, the best way to stand out is to put your whole self out there because the online world is really just an extension of your … [Read more...] about How to build a memorable personal brand
Do I really need a website for my business? Yes, and here’s why
The early days of any entrepreneur’s journey are filled with so many questions. How do I get clients?What do I charge?How do I grow an audience on social media or get new subscribers to my list? But there tends to be one question that gets asked even more than the rest: Do I REALLY need a website? It’s a fair question to ask. As a new … [Read more...] about Do I really need a website for my business? Yes, and here’s why
5 branding ideas for a more memorable business in 2021
I was talking to a friend of mine the other day about gifts and her face lit up describing the joy of receiving gifts from her mom as a kid. She said these are some of the best memories of her childhood. You see, her mom didn’t just simply wrap a gift and give it. First, she needed to find the perfect gift—one that tied in or related to a part … [Read more...] about 5 branding ideas for a more memorable business in 2021
Four Steps to Identifying Your Ideal Client
Ask pretty much any business owner about their first year or so in business, and they’ll most likely tell you about two things: A client they LOVED 💖And a client they really, really, really did NOT love 😬 Everyyyyyy business owner has them or has experienced them… ---> The awesome clients that totally “get” their services, their value, … [Read more...] about Four Steps to Identifying Your Ideal Client
Sales Pages, Landing Pages, and Product Descriptions, Oh My!
Which is Best for Launching My New Product or Service? You’ve got a product or service that’s almost ready to launch, so it’s time to get the word out there! But…how exactly do you do that!? → Do you just put a product description page up on your website and wait for the money to roll in? → Is this when you’re supposed to write a … [Read more...] about Sales Pages, Landing Pages, and Product Descriptions, Oh My!