There are numerous amounts of ways to promote your business, your message, and mission. One of the best ways to do that is through podcasting. Although podcasting has been around since 2004, podcasts have been rising steadily over the last few years. According to Nielsen, U.S. podcast listeners have increased by 40% since the pandemic, with 51% … [Read more...] about How a Podcast Can Boost Your Business in 2023
How to Craft a Brand Story
Brand stories allow businesses to connect to their audience on a deeper level, and now more than ever, buyers crave a deeper connection in addition to a brand visual identity. In fact, according to a study by Headstream, if people love a brand story, 55% are more likely to buy a product in the future, 44% will share the story, and 15% will buy … [Read more...] about How to Craft a Brand Story
Are You a Multipassionate Entrepreneur?
Have you heard it before? You know… the advice. “Niche down and focus on one thing.” While there’s nothing wrong with that advice, it doesn’t necessarily cater to those who are passionate about many things. That begs the question… “If I’m mulitpassionate, then how do I thrive?” What does “multipassionate” even mean? Let’s first … [Read more...] about Are You a Multipassionate Entrepreneur?
Top Secrets to Grow Your Personal Brand in 2022
My absolute favorite mixed drink is Sangria (with red wine, of course). It’s smooth, adaptable, and sweet. Handcrafted cocktails are a lot like personal brands: one part essence, one part reputation, and one part marketing. While navigating the ins and outs of crafting personal brands can be complex, the right twist (pun intended) can help you … [Read more...] about Top Secrets to Grow Your Personal Brand in 2022
Bonus Resolutions for an Early Entrepreneurial New Year
Ahhh, fall. Time to buy new school supplies, freshen up your cool-weather wardrobe, and head back to the classroom. Well, ok, you’re not actually heading back to the classroom, because you’re an adult and you have a business to run. Still, you can’t help but get caught up in all of this exciting back-to-school energy! Us, too. That’s why … [Read more...] about Bonus Resolutions for an Early Entrepreneurial New Year
How to write an “About Me” page that pops
If you have an online business, chances are you’ve heard about the importance of your website’s About page. Service providers, personal brands, and large e-commerce stores all benefit from this well-known but often misunderstood page. Why is your About page so important? Besides the fact that your About Me page is often the second most … [Read more...] about How to write an “About Me” page that pops