A brandiD team member sent me a message on Slack recently, excited about an experience she’d just had with her “past self.” Six months prior, she’d written a letter to herself, thanking her “future self” for taking specific actions toward her life and career goals. It was the culminating exercise in a personal development course she was … [Read more...] about Want a push to achieve your goals? Write a letter to yourself.
Personal Branding
What’s the common thread in your work or career?
Since the Coronavirus hit, most business owners have felt shockwaves run through their businesses. Some have been prompted to create new offers, others have tweaked existing services, and many more have had to change their business structure completely. No matter how those shockwaves have echoed through your own business, one thing is … [Read more...] about What’s the common thread in your work or career?
Five things you can do to quickly boost your web presence
We all have at least one friend who’s really taken to Zoom chatting since the Coronavirus started. Instead of feeling gloomy about social distancing, they’ve been organizing Zoom chats with all their friends, staying social and connected. We may be sheltering-in-place physically, but it’s never been easier to be “out and about” online. Or, more … [Read more...] about Five things you can do to quickly boost your web presence
Two crucial tools to help you build your brand — now 50% off
From time to time, I volunteer in my kids schools. I always love doing so—it’s like getting a sneak peek into the “private lives” my kids live at school. There was one particular year when my daughter was probably in first or second grade, and I was in her classroom one day, helping with a reading activity. Eventually the activity wrapped up and … [Read more...] about Two crucial tools to help you build your brand — now 50% off
Think you can’t take your business online? Think again.
In light of all the changes we’re going through due to the upheaval of COVID-19, it can leave many businesses owners feeling like their way of working has been cut off at the knees. Yet it doesn’t have to be that way. There are many businesses who have a traditional model of working with clients in-person that can transition to an online … [Read more...] about Think you can’t take your business online? Think again.
Great product, lackluster sales? Check your message.
It’s easy to think that having a stellar product or service to sell and a market ready and willing to buy is all you need for sales success. Yet there are times when, despite a fantastic product/market fit, the sales just don’t click. The most likely reason? Your messaging. How you communicate your solution to the customers who need it is … [Read more...] about Great product, lackluster sales? Check your message.