In pretty much every elementary school nation-wide (maybe even world-wide?), there’s at least one kid who’s a total wheeler-dealer. You know, that opportunistic kid who’s looking for a way to make money by bringing something into school that kids otherwise can’t get. They take a look around or listen to enough complaining from their classmates […]
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Five Steps to Capturing Powerful Headshots for Your Website
As any solopreneur or small business owner knows—you are the face of your brand. With most—if not all—of the promotion and marketing resting on your shoulders, how you represent yourself is mission critical. This is especially true online. While your website serves the huge benefit of being open 24/7 to do your sharing and selling, […]
What’s Affecting the “Health” of Your Business?
I had an uncomfortable personal experience this week, and it made me reflect on some past business experiences and see them in a whole different light. I was waiting for “that” phone call—you know, the one where you either get good or bad news about a loved ones’ health. I was trying to go about […]
One Click and Hello! Get Your Personal Branding WordPress Website Setup in Seconds
Don’t you love when things are easy to use and save you time? That was our goal when we decided to update our popular personal branding StudioPress theme, Hello! Pro. We wanted to do more than just update our theme to the latest WordPress standards–we wanted to empower the users of our platform: the entrepreneurs, […]
Avoid These 5 Common Customer Targeting Mistakes
Any business worth its salt knows that, if you want to build a solid and profitable business, it’s crucial to identify a typical customer and create the perfect marketing pitch for them. Broken down very simply, a target market generally consists of consumers who have similar characteristics (such as location, age, lifestyle and income) and […]
You Don’t Need a Mobile App: How and Why to Make Your Website Fully Responsive
Picture this: You’re relaxing at home, maybe hanging out with friends, maybe working on a project. You need to look something up — where to buy a product; when a new movie will be released; how to complete a task. Chances are, your phone is within reach, making it convenient to pull up a mobile […]