Something occurred to me last Friday night… My family was settling in for our weekly pizza and movie night, and I realized: Streaming services like Disney+, Netflix, and Amazon Prime have totally and completely changed the way we consume content. Think about it: When’s the last time you stayed up late streaming the latest season of Gilmore … [Read more...] about Grow your membership program, grow your business
If you’re a business owner, you know how fast things move on a daily basis. Your business never sleeps, and there’s always a new benchmark to meet, a goal you’re striving for, and an upcoming quarter to plan. It can be easy to skip over our successes and move right to the next task or goal. But stopping to celebrate and reflect on our wins can … [Read more...] about Why it’s important to celebrate success in your business
Have you tried to implement SEO in the past but found it overwhelming or, worse, ineffective? If so, you’ll love this post filled with tactical strategies to improve your page rankings using on-page SEO. What is on-page SEO? On-page SEO is all about the taxonomy and structure of your web pages. By optimizing the individual pages of your … [Read more...] about On-page SEO: Tips, Best Practices & Ranking Factors
Which is Best for Launching My New Product or Service? You’ve got a product or service that’s almost ready to launch, so it’s time to get the word out there! But…how exactly do you do that!? → Do you just put a product description page up on your website and wait for the money to roll in? → Is this when you’re supposed to write a … [Read more...] about Sales Pages, Landing Pages, and Product Descriptions, Oh My!
My youngest daughter, Alexa, started attending a new school this year. Up until now, she’s spent the last seven years—nearly her entire academic career—at an amazing elementary and middle school. She knew all the teachers, administrators, lunch helpers, recess monitors and had a great group of friends. She was like the mini Mayor. She felt … [Read more...] about Is it time to grow out of your comfort zone?
If there’s one universal headache that all business owners struggle with it’s pricing. Ahhh, pricing…that pesky, nerve-wracking decision about how much to charge for your product, service, or course. It sounds simple enough, but when you actually have to assign a dollar amount to your offering you realize how complicated it can be. It’s … [Read more...] about Struggling to price your offers?