A funnel drives your customers to the point of conversion and sale. It’s the journey you take your leads through to become customers. But to have a high-converting funnel, you must know exactly who your target audience is for the best conversion rates. The best way to do that? Market Research. But what happens AFTER market … [Read more...] about How to Build a High-Converting Funnel
How to Be a Successful Solopreneur
You’ve decided that entrepreneurship is for you and you’re ready to dive into your new calling. Good on you! It’s a super exciting time when you decide to be your own boss, but at the same time, YOU are the only one on your team. Not everyone has the luxury of hiring as soon as they get their business off the ground. There’s a … [Read more...] about How to Be a Successful Solopreneur
Grow your membership program, grow your business
Something occurred to me last Friday night… My family was settling in for our weekly pizza and movie night, and I realized: Streaming services like Disney+, Netflix, and Amazon Prime have totally and completely changed the way we consume content. Think about it: When’s the last time you stayed up late streaming the latest season of Gilmore … [Read more...] about Grow your membership program, grow your business
Why it’s important to celebrate success in your business
If you’re a business owner, you know how fast things move on a daily basis. Your business never sleeps, and there’s always a new benchmark to meet, a goal you’re striving for, and an upcoming quarter to plan. It can be easy to skip over our successes and move right to the next task or goal. But stopping to celebrate and reflect on our wins can … [Read more...] about Why it’s important to celebrate success in your business
On-page SEO: Tips, Best Practices & Ranking Factors
Have you tried to implement SEO in the past but found it overwhelming or, worse, ineffective? If so, you’ll love this post filled with tactical strategies to improve your page rankings using on-page SEO. What is on-page SEO? On-page SEO is all about the taxonomy and structure of your web pages. By optimizing the individual pages of your … [Read more...] about On-page SEO: Tips, Best Practices & Ranking Factors
Sales Pages, Landing Pages, and Product Descriptions, Oh My!
Which is Best for Launching My New Product or Service? You’ve got a product or service that’s almost ready to launch, so it’s time to get the word out there! But…how exactly do you do that!? → Do you just put a product description page up on your website and wait for the money to roll in? → Is this when you’re supposed to write a … [Read more...] about Sales Pages, Landing Pages, and Product Descriptions, Oh My!