So much of our lives are being impacted and restructured as businesses, schools, and churches shut down due to COVID-19. While it can be easy to focus on how disrupting all of these sudden changes are, there is a silver lining to be found in these uncertain times — one of which is the opportunity […]
Are you reaping the benefits of consistency in your business?
The other day, I was talking to a friend about juggling the various demands of life—work, parenting, marriage, self-care—you know, the list that goes on and on. With so much on our plates all the time, it can often feel like we’re hopping from one thing to the next, never being able to be particularly […]
Great product, lackluster sales? Check your message.
It’s easy to think that having a stellar product or service to sell and a market ready and willing to buy is all you need for sales success. Yet there are times when, despite a fantastic product/market fit, the sales just don’t click. The most likely reason? Your messaging. How you communicate your solution to […]
How to nail product/market fit and get your market to buy what you’re selling
In pretty much every elementary school nation-wide (maybe even world-wide?), there’s at least one kid who’s a total wheeler-dealer. You know, that opportunistic kid who’s looking for a way to make money by bringing something into school that kids otherwise can’t get. They take a look around or listen to enough complaining from their classmates […]
You always have the opportunity to reinvent yourself
One of the best things about having an entrepreneurial mindset (or just a growth mindset in general) is that there are unlimited options for what you can create, grow and become. It’s actually so exciting—and liberating—to think about life and business through this lens because it means there are no dead ends, no failures, and […]
Personal branding or personal promotion?
These last few years have certainly seen a surge in the business of personal branding. People started businesses, grew businesses, and reengineered, recreated or rebooted their careers. Many desired a promotion, corporations desired devotion from their employees and students all around the country entered the job market with trepidation as they try to figure out […]