Spring cleaning is something most of us do each year to clear out the cobwebs, tidy up our homes, and get rid of unused items we no longer need. But when’s the last time you gave your email list the same level of tidying? Email list maintenance is the difference between an engaged audience and, well, an audience who’s forgotten about … [Read more...] about 5 tips for managing your email list
Content Writing vs. Copywriting
What’s the difference...and why does it matter for your business? When you’re growing your business, marketing is almost always top of mind. That's because as CEO and business owner, it’s your job to grow your audience, bring in new leads to your pipeline, and attract the kinds of potential customers that convert to sales for your bottom … [Read more...] about Content Writing vs. Copywriting
Grow your membership program, grow your business
Something occurred to me last Friday night… My family was settling in for our weekly pizza and movie night, and I realized: Streaming services like Disney+, Netflix, and Amazon Prime have totally and completely changed the way we consume content. Think about it: When’s the last time you stayed up late streaming the latest season of Gilmore … [Read more...] about Grow your membership program, grow your business
How to build a memorable personal brand
Building your personal brand is about communicating your essence—what makes you, you. Your core values, passions, personality, and desires are at the heart of your business’s brand. When you’re building an online business, the best way to stand out is to put your whole self out there because the online world is really just an extension of your … [Read more...] about How to build a memorable personal brand
Nonprofit Future Foundation Launches Site to Align with their New Brand and Attract New Donors
At brandiD, we love finding things to celebrate, daily. What we love even more? When we get to celebrate a personal brand coming to life online. The brandiD celebrates column here on the blog spotlights the launch of our clients’ online headquarters. Future Foundation is an Atlanta-based nonprofit that provides educational, health, and life … [Read more...] about Nonprofit Future Foundation Launches Site to Align with their New Brand and Attract New Donors
A practical guide to starting an online business
One benefit of today’s digital world is the relative ease of starting an online business. You can launch a website, find customers, conduct market research, and accept payment without a lot of technical expertise or savvy. But it helps to have a plan, especially to manage the ‘fine print’ of running part (if not all) of their business … [Read more...] about A practical guide to starting an online business