Selling products and services in today’s market is a whole world away from how it was done 30, 20, or even 10 years ago. With the explosive growth of social media, people can easily access references, testimonials, and reviews on their favorite products. It stands to reason that we can’t just tell them the benefits of their offer without showing … [Read more...] about How to Conduct Market Research and Buyer Personas
An Entrepreneur’s Guide to Lead Magnets: What They Are, Why You Should Have One, and How To Track Performance
You’ve probably stumbled upon a lead magnet (or two) the last time you were online. Whether you were shopping for a new outfit, booking your next salon visit, or planning a fun getaway, lead magnets seem to be everywhere. Have you ever taken a quiz to determine what type of Disney princess you are? Yeah, me too. And no matter your … [Read more...] about An Entrepreneur’s Guide to Lead Magnets: What They Are, Why You Should Have One, and How To Track Performance
How to Run a CEO Day
If you’re the owner of a business… isn’t every day CEO day? – Not exactly. Whether you run a service-based, digital-product, or e-commerce business, then your time typically is divided between your clients and the growth of your own business. Creating a designated CEO each week or month will help you to not lose sight of your WHY and keep you on … [Read more...] about How to Run a CEO Day
Imagine… a life designed on YOUR terms
At brandiD, we’ve worked with hundreds of women over the 14 years we’ve been in existence. As Women’s History Month draws to a close, we would be remiss if we didn’t showcase the work of a few of our current clients. Although these women all carry their own stories, missions, and dreams, they all have this one thing in common: they’re doing the … [Read more...] about Imagine… a life designed on YOUR terms
An In-Depth Look at Female Entrepreneurship
How many female business owners do you know? For me, my circle of women entrepreneurs has grown over the years. Some I’ve met in my community while volunteering at my daughter’s preschool. While others I’ve met at business conferences on the other side of the country. Some of my closest business peers and mentors I’ve met in a … [Read more...] about An In-Depth Look at Female Entrepreneurship
The Social Beast – Using Social Media for Business
What are your first thoughts when it comes to social media? Maybe you’ve got mixed feelings one way or another about it? On one hand, you can use it for meaningful connection to your ideal clients, and you’re able to spread your mission much faster (and easier) than in the past. But on the other hand… It can be addictive. It can sway … [Read more...] about The Social Beast – Using Social Media for Business