Have you tried to implement SEO in the past but found it overwhelming or, worse, ineffective? If so, you’ll love this post filled with tactical strategies to improve your page rankings using on-page SEO. What is on-page SEO? On-page SEO is all about the taxonomy and structure of your web pages. By optimizing the individual pages of your … [Read more...] about On-page SEO: Tips, Best Practices & Ranking Factors
Four Steps to Identifying Your Ideal Client
Ask pretty much any business owner about their first year or so in business, and they’ll most likely tell you about two things: A client they LOVED 💖And a client they really, really, really did NOT love 😬 Everyyyyyy business owner has them or has experienced them… ---> The awesome clients that totally “get” their services, their value, … [Read more...] about Four Steps to Identifying Your Ideal Client
Sales Pages, Landing Pages, and Product Descriptions, Oh My!
Which is Best for Launching My New Product or Service? You’ve got a product or service that’s almost ready to launch, so it’s time to get the word out there! But…how exactly do you do that!? → Do you just put a product description page up on your website and wait for the money to roll in? → Is this when you’re supposed to write a … [Read more...] about Sales Pages, Landing Pages, and Product Descriptions, Oh My!
Is it time to grow out of your comfort zone?
My youngest daughter, Alexa, started attending a new school this year. Up until now, she’s spent the last seven years—nearly her entire academic career—at an amazing elementary and middle school. She knew all the teachers, administrators, lunch helpers, recess monitors and had a great group of friends. She was like the mini Mayor. She felt … [Read more...] about Is it time to grow out of your comfort zone?
Struggling to price your offers?
If there’s one universal headache that all business owners struggle with it’s pricing. Ahhh, pricing…that pesky, nerve-wracking decision about how much to charge for your product, service, or course. It sounds simple enough, but when you actually have to assign a dollar amount to your offering you realize how complicated it can be. It’s … [Read more...] about Struggling to price your offers?
How does your business transform people’s lives?
In a recent brandiD team meeting, I posed a question to the group: Do you know how your work transforms our clients’ lives? Seven pairs of eyes stared back at me from the gallery view on Zoom. Then one of them said thoughtfully, “Yea, I do.” The others nodded, smiling. As we continued to discuss, I shared my perspective, which is to help our … [Read more...] about How does your business transform people’s lives?