If you’re an entrepreneur, there’s no doubt you’ve seen words like “authentic,” “skyrocket,” and “unique,” used in brand and marketing messaging. These words have become commonplace, which has led to mixed opinions about their effectiveness. On the one hand, some argue these words are … [Read more...] about How to Keep Your Messaging Fresh and Effective for Your Business
Copywriting
How to Find Inspiration for Content Creation
What comes to mind when you think about inspiration? A light bulb moment? An epiphany? It’s a common practice to look for inspiration in conventional places like nature, art, the wisdom of others, or our own knowledge, but what about when those moments don’t happen? What if every single day of … [Read more...] about How to Find Inspiration for Content Creation
How to Write a Welcome Sequence for Your Personal Brand
There are a lot of whispers in the online marketing world about the impact of email marketing. Is it working? Is it dead? According to Oberlo, email marketing is STILL the most impactful marketing tool. For every $1 spent, you can expect a $42 return on your investment. And while you can garner a … [Read more...] about How to Write a Welcome Sequence for Your Personal Brand
How to Optimize Subject Lines for Higher Open Rates
When it comes to sending emails to your list, one of the biggest things business owners get hung up on are the subject lines… And for good reason. Your email could be the best email on Earth, but if your subject line doesn’t pair well, then it won’t even get opened. This begs the question, “But … [Read more...] about How to Optimize Subject Lines for Higher Open Rates
6 Ideas to Jumpstart Your Business Blog
It’s no secret that blogging is a smart business strategy, one that will pay dividends in the long run. A quick look at some of your favorite businesses will prove just that. You know it in your gut, but it’s so hard to prioritize the actual writing—and everything that goes along with it. … [Read more...] about 6 Ideas to Jumpstart Your Business Blog
How to write an “About Me” page that pops
If you have an online business, chances are you’ve heard about the importance of your website’s About page. Service providers, personal brands, and large e-commerce stores all benefit from this well-known but often misunderstood page. Why is your About page so important? Besides the fact … [Read more...] about How to write an “About Me” page that pops