Have you ever tried to write copy for your website? If so, chances are good you know how unbelievably frustrating it can be. Even if you’re a skilled writer, there’s something crazy difficult about writing copy for your own business. All of sudden, it feels nearly impossible to find the right words to convey what you really want to say. It … [Read more...] about Struggling to write your homepage copy? Try this.
Think about a time you called your cell phone, cable, or health insurance company, or any of your major service providers. Most likely, you dialed their number and a robotic, automated voice answered the call and began taking you through a menu of options. It probably sounded something like this: For information about your account, press … [Read more...] about The powerful potential of voice in your business
The end of the year is the perfect time to relax and enjoy some holiday spirit, and connect with people on a level we might otherwise not have the chance to the rest of the year. It’s also a great time to connect with yourself, too—in the form of reflection and planning. Because there’s no better way to map out the upcoming year for your … [Read more...] about An effective strategy to organize the year ahead? Pick one word.
When we begin projects with new clients, whether we’re redesigning their current websites or creating their very first, there’s always a lot of discussion around the homepage. For most clients, that discussion can be boiled down to answering two main questions: 1. What should be on my homepage? 2. What should not? While the questions … [Read more...] about How to create a homepage that builds relationships
Picture this: You’re at a social event with a big group of people, a few who you know and most whom you don’t. You find yourself in conversation with a really nice guy, discussing the highs and lows of the latest restaurant to open in town. And then he says: "So, what do you do?" If you happen to be a teacher, doctor, or any other easily defined … [Read more...] about How to create a Unique Value Proposition that positions you for success
It’s no secret that most people love to talk about themselves - their credentials, where they travel, everything from major life plans down to the minutia of what they ate for lunch! (Ok, so admittedly, I sometimes like knowing that stuff - who doesn’t love a good kale Caesar described down to every last delicious, parmesan-y bite?). Even some of … [Read more...] about How to Write a Perfect Personal Bio