You have something important to say. Whether you’re a business owner, creator, or marketer, your words are doing heavy lifting—selling, persuading, and connecting with your audience. But in a world that’s constantly being flooded with content (and now AI-generated everything), how do you make your … [Read more...] about How to Write Copy that Will Keep Your Readers Coming Back for More
Copywriting
The Future of Marketing: 3 Strategies to Implement in 2024
Over the last 15 years, I’ve seen a number of changes in the marketing world. As we all navigate these changes in our business, there are a few trends and strategies I’ve seen grow and will continue to grow in 2024. While adapting to some of these changes may be challenging, they present … [Read more...] about The Future of Marketing: 3 Strategies to Implement in 2024
How to Keep Your Messaging Fresh and Effective for Your Business
If you’re an entrepreneur, there’s no doubt you’ve seen words like “authentic,” “skyrocket,” and “unique,” used in brand and marketing messaging. These words have become commonplace, which has led to mixed opinions about their effectiveness. On the one hand, some argue these words are … [Read more...] about How to Keep Your Messaging Fresh and Effective for Your Business
How to Find Inspiration for Content Creation
What comes to mind when you think about inspiration? A light bulb moment? An epiphany? It’s a common practice to look for inspiration in conventional places like nature, art, the wisdom of others, or our own knowledge, but what about when those moments don’t happen? What if every single day of … [Read more...] about How to Find Inspiration for Content Creation
How to Write a Welcome Sequence for Your Personal Brand
There are a lot of whispers in the online marketing world about the impact of email marketing. Is it working? Is it dead? According to Oberlo, email marketing is STILL the most impactful marketing tool. For every $1 spent, you can expect a $42 return on your investment. And while you can garner a … [Read more...] about How to Write a Welcome Sequence for Your Personal Brand
How to Optimize Subject Lines for Higher Open Rates
When it comes to sending emails to your list, one of the biggest things business owners get hung up on are the subject lines… And for good reason. Your email could be the best email on Earth, but if your subject line doesn’t pair well, then it won’t even get opened. This begs the question, “But … [Read more...] about How to Optimize Subject Lines for Higher Open Rates
