If you have an online business, chances are you’ve heard about the importance of your website’s About page. Service providers, personal brands, and large e-commerce stores all benefit from this well-known but often misunderstood page. Why is your About page so important? Besides the fact that your About Me page is often the second most … [Read more...] about How to write an “About Me” page that pops
Copywriting
Content Writing vs. Copywriting
What’s the difference...and why does it matter for your business? When you’re growing your business, marketing is almost always top of mind. That's because as CEO and business owner, it’s your job to grow your audience, bring in new leads to your pipeline, and attract the kinds of potential customers that convert to sales for your bottom … [Read more...] about Content Writing vs. Copywriting
How to find the right keywords for your website in 2021: A beginner’s guide to SEO
Is organic search part of your overall marketing strategy? Would it change your answer if you knew that over half of all web traffic and 40% of captured revenue comes from Google and other search engines? If you haven’t yet made organic search a priority in your overall marketing and website strategy, now is the time. To help you grab more … [Read more...] about How to find the right keywords for your website in 2021: A beginner’s guide to SEO
Sales Pages, Landing Pages, and Product Descriptions, Oh My!
Which is Best for Launching My New Product or Service? You’ve got a product or service that’s almost ready to launch, so it’s time to get the word out there! But…how exactly do you do that!? → Do you just put a product description page up on your website and wait for the money to roll in? → Is this when you’re supposed to write a … [Read more...] about Sales Pages, Landing Pages, and Product Descriptions, Oh My!
Struggling to write your homepage copy? Try this.
Have you ever tried to write copy for your website? If so, chances are good you know how unbelievably frustrating it can be. Even if you’re a skilled writer, there’s something crazy difficult about writing copy for your own business. All of sudden, it feels nearly impossible to find the right words to convey what you really want to say. It … [Read more...] about Struggling to write your homepage copy? Try this.
The powerful potential of voice in your business
Think about a time you called your cell phone, cable, or health insurance company, or any of your major service providers. Most likely, you dialed their number and a robotic, automated voice answered the call and began taking you through a menu of options. It probably sounded something like this: For information about your account, press … [Read more...] about The powerful potential of voice in your business