Is organic search part of your overall marketing strategy? Would it change your answer if you knew that over half of all web traffic and 40% of captured revenue comes from Google and other search engines? If you haven’t yet made organic search a priority in your overall marketing and website strategy, now is the time. To help you grab more … [Read more...] about How to find the right keywords for your website in 2021: A beginner’s guide to SEO
Copywriting
Sales Pages, Landing Pages, and Product Descriptions, Oh My!
Which is Best for Launching My New Product or Service? You’ve got a product or service that’s almost ready to launch, so it’s time to get the word out there! But…how exactly do you do that!? → Do you just put a product description page up on your website and wait for the money to roll in? → Is this when you’re supposed to write a … [Read more...] about Sales Pages, Landing Pages, and Product Descriptions, Oh My!
Struggling to write your homepage copy? Try this.
Have you ever tried to write copy for your website? If so, chances are good you know how unbelievably frustrating it can be. Even if you’re a skilled writer, there’s something crazy difficult about writing copy for your own business. All of sudden, it feels nearly impossible to find the right words to convey what you really want to say. It … [Read more...] about Struggling to write your homepage copy? Try this.
The powerful potential of voice in your business
Think about a time you called your cell phone, cable, or health insurance company, or any of your major service providers. Most likely, you dialed their number and a robotic, automated voice answered the call and began taking you through a menu of options. It probably sounded something like this: For information about your account, press … [Read more...] about The powerful potential of voice in your business
An effective strategy to organize the year ahead? Pick one word.
The end of the year is the perfect time to relax and enjoy some holiday spirit, and connect with people on a level we might otherwise not have the chance to the rest of the year. It’s also a great time to connect with yourself, too—in the form of reflection and planning. Because there’s no better way to map out the upcoming year for your … [Read more...] about An effective strategy to organize the year ahead? Pick one word.
How to create a homepage that builds relationships
When we begin projects with new clients, whether we’re redesigning their current websites or creating their very first, there’s always a lot of discussion around the homepage. For most clients, that discussion can be boiled down to answering two main questions: 1. What should be on my homepage? 2. What should not? While the questions … [Read more...] about How to create a homepage that builds relationships