If you’ve ever seen a commercial for Hotels.com, you’ve most likely laughed out loud over their hilarious spokesman, Captain Obvious, who walks around various hotels saying, well, the most obvious things. Watch the commercial here: https://www.ispot.tv/ad/7BQs/hotels-com-captain-obvious From a branding perspective, Hotels.com hits it out of … [Read more...] about How knowing your O-Factor can transform your business
Entrepreneurship
Goal-setting tips to help you end 2019 with a bang
Hard to believe but we are already talking about the end of the year! We’re heading into October next week–the beginning of the final quarter of 2019, that time of year when you start to scratch your head and ask yourself two things: 1) How is the year nearly over already?! 2) Have I accomplished (or am I in the process of accomplishing) … [Read more...] about Goal-setting tips to help you end 2019 with a bang
Does your business have soul?
Have you ever been in a “flow state?” It’s that amazing feeling when you’ve completely lost track of time and are hyper focused and energized by what you’re doing. It’s the best feeling ever, right? There’s a ton of research and science behind the “flow state,” and researchers say it’s exactly how it feels—”where self vanishes, time flies, and … [Read more...] about Does your business have soul?
From 30 years of experience to 1 cohesive brand
Highlights The client: Brady Connell The goal: To build a brand and a website that showcased Brady’s vast career experience, positioned him for new projects, and helped him stand out in a crowded, competitive industry The finished website: https://www.bradyconnell.com Challenges Encapsulating a 30-year career into one unique brand + … [Read more...] about From 30 years of experience to 1 cohesive brand
The Importance of Having an Editorial Calendar
When it comes to building a personal brand and establishing yourself in the minds of the audience you’re trying to reach, your message and positioning is really important. Not only do you need clarity in the message you want to share about your brand and your business, you also need to get that message out there consistently over time. It’s a … [Read more...] about The Importance of Having an Editorial Calendar
Personal Branding for Entrepreneurs: Build Your Brand, Build Your Business
As an entrepreneur, you ARE your company in many ways—and certainly your own best advocate. And yet, many of us were raised to feel uncomfortable “tooting our own horn.” Business advisors and marketers who preach that the only path to success is the road that worked for them only make matters worse if their style isn’t true to our own … [Read more...] about Personal Branding for Entrepreneurs: Build Your Brand, Build Your Business