From time to time, I volunteer in my kids schools. I always love doing so—it’s like getting a sneak peek into the “private lives” my kids live at school.
There was one particular year when my daughter was probably in first or second grade, and I was in her classroom one day, helping with a reading activity. Eventually the activity wrapped up and all the kids lined up to head out for recess.
My eyes scanned the kids as they stood in line. The boys were all mostly dressed in dry-fit shirts and athletic pants and the girls in leggings and t-shirts. Nothing out of the ordinary there.
But then, I saw Kiki.
Kiki was standing near the end of the line, popping the collar of her denim coat that was covered in sparkly sequins. She had on a hot pink tutu skirt, matching hot pink tights, and black Converse high tops.
She stood up straight, with that air of a young elementary school kid that’s equal parts confident and oblivious.
I was completely fixated on Kiki—I could not stop watching her. As the kids filed out the classroom door to race off to recess, the personal brand strategist in me lit up.
Now THAT is the power of a personal brand, I thought to myself.
Here in a classroom full of kids, Kiki stood out so clearly. Sure, all of the kids had their differences and were all unique in their own ways, but Kiki made it known. She knew what made her different, and she wasn’t afraid to show it.
Kiki can serve as a great example for any business owner, especially in our current climate of Coronavirus. There has never been a more important time to find a way to stand out— it might literally be the thing that makes or breaks your business.
The key is to pinpoint your personal brand—the things about you that make you unique and help you stand out from the competition in your industry.
It might be your particular skill set, your experience, your client roster, or the unique way you deliver your service. It might be your point of view, your creative packages, your personality, or your above-and-beyond customer service.
Whatever it is, it’s crucial that you uncover it and put it to work for you as you market your business.
That’s exactly why we’ve created a special offer for our two most popular personal branding tools that will lead you step-by-step through uncovering your brand.
The first tool is our workbook, called Build Your Personal Brand: The Definitive Guide to Soul-Based Marketing, which is filled with information, exercises, and resources that help you dive deep into yourself and extract the gems that make you unique and different in your space.
The second tool is our course, called Build Your Brand, which is a 7-module self-study program that helps you determine and define the fundamental aspects of yourself which form the building blocks for your brand and your business, such as your core values, your mission, your vision, and your greatest skills, talents, and passions.
For a limited time, we’re offering both of these tools together for just $111—a 50% savings off the regular price!
When you nail down your personal brand, it doesn’t just improve your business but many aspects of your life. You’ll connect more authentically with your current clients, call out to fresh new leads, and feel more confident about how you’re showing up among the sea of others in your field.When you nail down your personal brand, it doesn’t just improve your business but many aspects of your life. You’ll connect more authentically with your current clients, call out to fresh new leads, and feel more confident. Find out how: Click To Tweet
If there’s one thing I know for sure, it’s that we ALL are unique and different in our own ways—ways that can dramatically impact our businesses. My hope is that you’ll use our personal branding tools to uncover what those unique factors are for you, and—like Kiki—have the gusto to let them shine.
About The Author
Rachel Gogos is a serial entrepreneur with a passion for people, the web, and creating strong personal brands. She started her career at the United Nations headquarters in New York city, where she helped create the look and feel for the organization’s first website. Today, in her current role running brandiD, Rachel channels over 15 years of marketing and communications experience into each and every website for brandiD’s clients. Find out more!