When it comes to building a personal brand and establishing yourself in the minds of the audience you’re trying to reach, your message and positioning is really important. Not only do you need clarity in the message you want to share about your brand and your business, you also need to get that message out there consistently over time. It’s a … [Read more...] about The Importance of Having an Editorial Calendar
As an entrepreneur, you ARE your company in many ways—and certainly your own best advocate. And yet, many of us were raised to feel uncomfortable “tooting our own horn.” Business advisors and marketers who preach that the only path to success is the road that worked for them only make matters worse if their style isn’t true to our own … [Read more...] about Personal Branding for Entrepreneurs: Build your brand, build your business
I had an uncomfortable personal experience this week, and it made me reflect on some past business experiences and see them in a whole different light. I was waiting for “that” phone call—you know, the one where you either get good or bad news about a loved ones’ health. I was trying to go about business as usual, but worry was in the back of … [Read more...] about What’s Affecting the “Health” of Your Business?
A lot of us shy away from doing video. Not only is it difficult to put yourself “out there” on camera, but then you try it and realize how “hard” it is to get right! One time, I shot roughly 27 takes for a super simple, improv selfie video that I was shooting from my iPhone. Six of those takes were to figure out exactly where to look in the … [Read more...] about Shooting videos doesn’t have to be hard. Here’s how.
Ahhh, clients—the lifeblood of your business. They’re the reason you do what you do, and your love for serving them runs deep. But the behind-the-scenes, organizational aspect of working with clients? That’s a little more tricky. If you do any kind of client-facing work, you know all too well the challenges that come with organizing and … [Read more...] about Scramble No More! Tips for Making Client Collaborations a Breeze
brandiD has been working in partnership with a lot of wonderful Pittsburgh-based organizations including Google Pittsburgh, The Center for Women’s Entrepreneurship at Chatham University, and the Carnegie Library of Pittsburgh to develop the Connecting Urban Entrepreneurs (CUE) Program. We’re helping these amazing small business owners to not only … [Read more...] about 5 Tips for Crafting the Perfect Elevator Pitch