Imagine you’re out car shopping. You visit a dealership that sells Maseratis. You walk into the showroom and notice the prices: $80,000, $120,000, $150,000. You’re not shocked. It’s Maserati, and Maserati is synonymous with premium quality and price. After leaving Maserati, you head over to the Honda dealership. You notice the prices are much lower….
When it comes to building a personal brand and establishing yourself in the minds of the audience you’re trying to reach, your message and positioning is really important. Not only do you need clarity in the message you want to share about your brand and your business, you also need to get that message out…
“Brand” is one of those words that gets thrown around a lot these days. We often associate brands with celebrities or other highly influential people, or we think about “brand names” like clothes or cars from a particular company. Yet when asked, most people struggle to define what a brand actually is. If pressed, the…
As an entrepreneur, you ARE your company in many ways—and certainly your own best advocate. And yet, many of us were raised to feel uncomfortable “tooting our own horn.” Business advisors and marketers who preach that the only path to success is the road that worked for them only make matters worse if their style…
If there’s one word that should be synonymous with starting a business, it’s “whirlwind.” Maybe you’re in the process of starting a business right now—and you’re feeling overwhelmed with all the things…the logistics, legal pieces, and financial aspects, not to mention landing clients, serving clients, and marketing. Then there’s your branding to worry about—oi! With…
As any solopreneur or small business owner knows—you are the face of your brand. With most—if not all—of the promotion and marketing resting on your shoulders, how you represent yourself is mission critical. This is especially true online. While your website serves the huge benefit of being open 24/7 to do your sharing and selling,…
Your journey doesn’t have to end here, though. Book a FREE consultation call with one of our Brand Navigators. On the call we’ll dig deeper into your personal brand, answer your questions, and provide you with valuable feedback on your journey thus far.
Our editorial calendar serves as a system for scheduling, planning, and outlining the content you want to share across your connection platforms over a given length of time.