As any solopreneur or small business owner knows—you are the face of your brand. With most—if not all—of the promotion and marketing resting on your shoulders, how you represent yourself is mission critical. This is especially true online. While your website serves the huge benefit of being open … [Read more...] about Five Steps to Capturing Powerful Headshots for Your Website
A lot of us shy away from doing video. Not only is it difficult to put yourself “out there” on camera, but then you try it and realize how “hard” it is to get right! One time, I shot roughly 27 takes for a super simple, improv selfie video that I was shooting from my iPhone. Six of those takes were … [Read more...] about Shooting videos doesn’t have to be hard. Here’s how.
Ahhh, clients—the lifeblood of your business. They’re the reason you do what you do, and your love for serving them runs deep. But the behind-the-scenes, organizational aspect of working with clients? That’s a little more tricky. If you do any kind of client-facing work, you know all too well … [Read more...] about Scramble No More! Tips for Making Client Collaborations a Breeze
If you want to build a solid and profitable business, it’s crucial to identify a typical customer and create the perfect marketing pitch for them. We’ll show you how to target customers… and what to watch out for along the way. What is customer targeting? Customer targeting is an important … [Read more...] about Avoid These 5 Common Customer Targeting Mistakes
Just over one week into 2018….where are you with your goals, your intentions and your reinvention? The first week of the year is both exciting and daunting. The energy around “grabbing the bull by the horns” and making something big happen in the year ahead is pervasive. You can feel it in the … [Read more...] about New Year, New You? Or New Year…More You?
It’s no secret that most people love to talk about themselves – their credentials, where they travel, everything from major life plans down to the minutiae of what they ate for lunch! (And who doesn’t love hearing about a kale caesar salad described down to every last delicious, parmesan-y … [Read more...] about How to Write A Short Personal Bio (with Examples)