As any solopreneur or small business owner knows—you are the face of your brand. With most—if not all—of the promotion and marketing resting on your shoulders, how you represent yourself is mission critical. This is especially true online. While your website serves the huge benefit of being open 24/7 to do your sharing and selling, you need to … [Read more...] about Five Steps to Capturing Powerful Headshots for Your Website
I had an uncomfortable personal experience this week, and it made me reflect on some past business experiences and see them in a whole different light. I was waiting for “that” phone call—you know, the one where you either get good or bad news about a loved ones’ health. I was trying to go about business as usual, but worry was in the back of my … [Read more...] about What’s Affecting the “Health” of Your Business?
Don't you love when things are easy to use and save you time? That was our goal when we decided to update our popular personal branding StudioPress theme, Hello! Pro. We wanted to do more than just update our theme to the latest WordPress standards–we wanted to empower the users of our platform: the entrepreneurs, innovators, developers, and … [Read more...] about One Click and Hello! Get Your Personal Branding WordPress Website Setup in Seconds
If you want to build a solid and profitable business, it’s crucial to identify a typical customer and create the perfect marketing pitch for them. We’ll show you how to target customers… and what to watch out for along the way. What is customer targeting? Customer targeting is an important marketing tool for understanding your customers more … [Read more...] about Avoid These 5 Common Customer Targeting Mistakes
Picture this: You’re relaxing at home, maybe hanging out with friends, maybe working on a project. You need to look something up -- where to buy a product; when a new movie will be released; how to complete a task. Chances are, your phone is within reach, making it convenient to pull up a mobile browser and look for the information you … [Read more...] about You Don’t Need a Mobile App: How and Why to Make Your Website Fully Responsive
Just over one week into 2018….where are you with your goals, your intentions and your reinvention? The first week of the year is both exciting and daunting. The energy around “grabbing the bull by the horns” and making something big happen in the year ahead is pervasive. You can feel it in the air. Yet some of us have been there, done that – … [Read more...] about New Year, New You? Or New Year…More You?