In a recent brandiD team meeting, I posed a question to the group: Do you know how your work transforms our clients’ lives? Seven pairs of eyes stared back at me from the gallery view on Zoom. Then one of them said thoughtfully, “Yea, I do.” The others nodded, smiling. As we continued to discuss, I shared my perspective, which is to help our … [Read more...] about How does your business transform people’s lives?
Having a stellar website is one thing (read: a gigantic thing), but having a stellar website people CAN FIND is way more important. Yet, making a website more search-friendly is often a topic that causes confusion and overwhelm in website owners and managers far and wide. It doesn’t have to, though. We created this post to help you make sense of … [Read more...] about Six SEO best practices to boost your rankings
Social media usage is higher than it’s ever been—which means there’s a great opportunity to connect and cultivate your customers and prospects on social. Like everything else these days, the social landscape is changing quickly, so it’s important to know the most current and important trends and how they affect your business. Since we love … [Read more...] about What’s the current scoop on social media?
Summer is here…yay! It’s time to bring on all the things that get you in a celebratory and summer-loving mood—and savor them fully. That could be getting together (safey) with family or friends, eating some yummy food, or even enjoying a cocktail or two. Speaking of cocktails… Would it be weird to say that I’ve often thought about personal … [Read more...] about The three ingredients you need for your personal brand “cocktail”
A brandiD team member sent me a message on Slack recently, excited about an experience she’d just had with her “past self.” Six months prior, she’d written a letter to herself, thanking her “future self” for taking specific actions toward her life and career goals. It was the culminating exercise in a personal development course she was … [Read more...] about Want a push to achieve your goals? Write a letter to yourself.
Did you know that the seed of a Chinese bamboo tree takes five years to show any signs of growth? FIVE YEARS! For five years that seed is under the soil, taking in water and sunlight and nutrients from the dirt, without any signs of growth for the eye to see. Then, in the fifth year, the Chinese bamboo tree starts to grow… …and grows 80 … [Read more...] about How the Chinese Bamboo Tree can impact your business and your life