Looking at old pictures is fun, isn’t it?

Not only do you get to relive old memories, but it’s always fun to revisit (and chuckle about) the hairstyles and fashion trends we chose for ourselves at various times in our lives.

It’s interesting because while we were living it, our style preferences, as well as our thoughts and opinions on certain things, felt completely normal. And they were normal because they were an accurate representation of how we wanted to look, think, and feel at that time.

But when we look back on old photos, we see them from our vantage point today—a vantage point that has significantly changed with time. We chuckle at old photos not only because we look a little funny, but because we recognize how much we’ve changed. The representation we see of ourselves in old photos is no longer accurate of how we view ourselves in the current moment.

It makes you realize that we’re all constantly evolving. We’re all making changes—sometimes big, sometimes small—nearly every single day. We’re growing, we’re learning, we’re tweaking, we’re shifting, and it’s important to take new pictures to show an accurate reflection of who we are now.

It’s crucial to apply this same concept to your business, too—especially with your website.

There are too many business owners who create a website for their business (woohoo!!)….

…and then never update it again (boohoo).

Their services, process, approach, experience, and thought leadership within their industry may have changed, but you would never know it looking at their website.

Here’s the thing: your website shouldn’t be an old picture of a period of time in your business—it should be an accurate reflection of your business right now.

Your website shouldn’t be an old picture of a period of time in your business—it should be an accurate reflection of your business right now. Find out how: Share on X

And it can be because websites are living, breathing things. They are easy to edit and update, now more than ever before.

We recently updated our own website here at brandiD.

While we loved the old version of our site, we’d evolved beyond the message and the look and feel of it—our business had grown to a new level.

The experience we’d gathered from working with our clients, who continually brought us bigger and more intricate projects, allowed us to develop and deliver a higher level of service. This progression also changed who our ideal client was.

We needed our new website to accurately reflect all of this—to represent who we have evolved to be.

Doing this helps our business because it allows us to call out to the clients we’re best able to serve right now, which is significantly different than the clients we were best able to serve years ago.

And there’s nothing that helps me and my team love our business more (and feel more on purpose!) than to be working with clients who love and value our work in the same way that we do.

The same can and should be true for you.

So, is your website an accurate representation of your business right now, or are your prospects looking at an “old picture”?

Take a look at your website and ask yourself these questions:

1. Are all of my experiences and expertise reflected on my site?
2. Does the look and feel of my site represent who my business and I are right now?
3. Does the messaging on my site align with the message I want to send right now? Does it accurately represent my business, my views and opinions about my industry, and my services?
4. Does it call out to the ideal client I want to attract at this stage of my business?

When you can answer yes to these questions, you can rest assured your website is not an old picture, but a true representation of you and your business.

With a site that reflects who you currently are, you’re positioned perfectly to attract ideal clients who will help your business grow even more—and eventually bless you with another opportunity to update your site and share a new picture of how much you’ve grown.