If you want to build a solid and profitable business, it’s crucial to identify a typical customer and create the perfect marketing pitch for them. We’ll show you how to target customers… and what to watch out for along the way. What is customer targeting? Customer targeting is an important … [Read more...] about Avoid These 5 Common Customer Targeting Mistakes
General
You Don’t Need a Mobile App: How and Why to Make Your Website Fully Responsive
Picture this: You’re relaxing at home, maybe hanging out with friends, maybe working on a project. You need to look something up -- where to buy a product; when a new movie will be released; how to complete a task. Chances are, your phone is within reach, making it convenient to pull up a mobile … [Read more...] about You Don’t Need a Mobile App: How and Why to Make Your Website Fully Responsive
New Year, New You? Or New Year…More You?
Just over one week into 2018….where are you with your goals, your intentions and your reinvention? The first week of the year is both exciting and daunting. The energy around “grabbing the bull by the horns” and making something big happen in the year ahead is pervasive. You can feel it in the … [Read more...] about New Year, New You? Or New Year…More You?
Your Brand Persona – Font and Center!
Much like constructing a dream home or planning a wedding, the design options for building your personal brand might seem endless. From your over-arching website “look & feel” to branded logos, you’re making constant decisions for the big stuff down to every little nut and bolt, including the … [Read more...] about Your Brand Persona – Font and Center!
Horizontal Opt-ins with Genesis eNews Extended
Here at brandiD, we frequently get compliments on the styling of our horizontal opt-in areas. These are the call-to-action areas that we build, usually under the opening website banner on the homepage or in the footer of every page on a website. It's a nice way to provide a sign-up form without … [Read more...] about Horizontal Opt-ins with Genesis eNews Extended
Using SVG Logos with the WordPress Customizer
With the rise of retina displays, the need for crisp, clean, hi-resolution graphics has become more and more important on the web. Logos can be particularly tricky because they are often detailed vector graphics that don't resize especially well as the typical .png or .jpeg web formats. One … [Read more...] about Using SVG Logos with the WordPress Customizer
