When we begin projects with new clients, whether we’re redesigning their current websites or creating their very first, there’s always a lot of discussion around the homepage. For most clients, that discussion can be boiled down to answering two main questions: 1. What should be on my homepage? 2. What should not? While the questions … [Read more...] about How to create a homepage that builds relationships
Picture this: You’re at a social event with a big group of people, a few who you know and most whom you don’t. You find yourself in conversation with a really nice guy, discussing the highs and lows of the latest restaurant to open in town. And then he says: "So, what do you do?" If you happen to be a teacher, doctor, or any other easily defined … [Read more...] about How to create a Unique Value Proposition that positions you for success
If you’ve ever seen a commercial for Hotels.com, you’ve most likely laughed out loud over their hilarious spokesman, Captain Obvious, who walks around various hotels saying, well, the most obvious things. Watch the commercial here: https://www.ispot.tv/ad/7BQs/hotels-com-captain-obvious From a branding perspective, Hotels.com hits it out of … [Read more...] about How knowing your O-Factor can transform your business
Hard to believe but we are already talking about the end of the year! We’re heading into October next week–the beginning of the final quarter of 2019, that time of year when you start to scratch your head and ask yourself two things: 1) How is the year nearly over already?! 2) Have I accomplished (or am I in the process of accomplishing) … [Read more...] about Goal-setting tips to help you end 2019 with a bang
Have you ever been in a “flow state?” It’s that amazing feeling when you’ve completely lost track of time and are hyper focused and energized by what you’re doing. It’s the best feeling ever, right? There’s a ton of research and science behind the “flow state,” and researchers say it’s exactly how it feels—”where self vanishes, time flies, and … [Read more...] about Does your business have soul?
Highlights The client: Brady Connell The goal: To build a brand and a website that showcased Brady’s vast career experience, positioned him for new projects, and helped him stand out in a crowded, competitive industry The finished website: https://www.bradyconnell.com Challenges Encapsulating a 30-year career into one unique brand + … [Read more...] about From 30 years of experience to 1 cohesive brand