“Brand” is one of those words that gets thrown around a lot these days. We often associate brands with celebrities or other highly influential people, or we think about “brand names” like clothes or cars from a particular company. Yet when asked, most people struggle to define what a brand … [Read more...] about What is a Brand?
Personal Branding for Entrepreneurs: Build Your Brand, Build Your Business
As an entrepreneur, you ARE your company in many ways—and certainly your own best advocate. And yet, many of us were raised to feel uncomfortable “tooting our own horn.” Business advisors and marketers who preach that the only path to success is the road that worked for them only make matters … [Read more...] about Personal Branding for Entrepreneurs: Build Your Brand, Build Your Business
Want to succeed with personal branding? Do this.
If there’s one word that should be synonymous with starting a business, it’s “whirlwind.” Maybe you’re in the process of starting a business right now—and you’re feeling overwhelmed with all the things...the logistics, legal pieces, and financial aspects, not to mention landing clients, serving … [Read more...] about Want to succeed with personal branding? Do this.
Client Spotlight: How Artisan, Dianthe Livanos, Took Her Business From Concept to Reality
If you’ve ever started a business—or even considered starting a business for more than five minutes—you know how quickly things can go from “over the top excited” to “where in the world do I start?!” That’s because starting a business involves a ton of moving parts. There are the things that need … [Read more...] about Client Spotlight: How Artisan, Dianthe Livanos, Took Her Business From Concept to Reality
Five Steps to Capturing Powerful Headshots for Your Website
As any solopreneur or small business owner knows—you are the face of your brand. With most—if not all—of the promotion and marketing resting on your shoulders, how you represent yourself is mission critical. This is especially true online. While your website serves the huge benefit of being open … [Read more...] about Five Steps to Capturing Powerful Headshots for Your Website
What’s Affecting the “Health” of Your Business?
I had an uncomfortable personal experience this week, and it made me reflect on some past business experiences and see them in a whole different light. I was waiting for “that” phone call—you know, the one where you either get good or bad news about a loved ones’ health. I was trying to go about … [Read more...] about What’s Affecting the “Health” of Your Business?
