At brandiD, our work focuses on helping entrepreneurs and businesses develop unique, authentic brands—then sharing them with the world on beautiful, effective online platforms.
Because branding is in our blood, we’ve constantly got our eyes peeled for companies who are doing branding right and hitting it out of the park.
In this month’s brandiD Brand Spotlight, brandiD copywriter Dana Owens is shining a light on one of her new favorite companies: greetabl.
Tell us a little about greetabl. What do they do??
Greetabl is an online company that helps you send unique, personalized gifts, such as candy, jewelry, or fun bath products, wrapped in a beautiful box with a personal note. They package everything so you feel like you’re getting a mysterious surprise in the mail—it’s so fun. The slogan on their homepage says their service is “The world’s easiest way to make people feel special” and it’s true, because that’s exactly how I felt when I received my greetabl gifts. They immediately delivered on their brand promise!
How did you hear about greetabl?
I received two greetabl gifts from a company I’ve purchased some personal development programs and courses from. Each time I received one of the gifts, I was blown away by how cool they were so I had to check greetabl out. I’m not a customer of theirs yet, but I soon will be.
What do you love most about greetabl’s branding?
Great branding is about providing your customers (or anyone who comes in contact with your brand) an authentic and meaningful experience, and greetabl delivers from start to finish. The experience begins from the moment you get the greetabl box in the mail. There’s a note on the side of the box that says, “A little bit of kindness inside”, which created a sense of anticipation. Plus, the box didn’t have a return address on it, so it felt mysterious to not know who the gift was from! Next, I opened the box to find a branded note from the company who’d sent me the gift. I then pulled out the gift and it’s a beautiful box with instructions on how to open it, and once I did, out pops a fun treat of peanut brittle and a packet of clay facial mask. So fun—but that’s not all! When you fold out the box in its entirety, there’s a beautifully branded and thoughtful message from the sender, just for me.
Anything else about their branding you loved?
I loved that there was a coupon inside for 10% off if I wanted to send a greetabl gift of my own. It was such a nice surprise to get this gift in the mail and my first instinct was a desire to give a gift like that to someone I know. Including that coupon is a great way to encourage people to interact with the company and become a customer themselves.
Did you learn anything new from greetabl about good branding?
Greetabl is unique because they not only brand their company well, but it’s in the business of helping other companies brand themselves through using their service. When I received my greetabl gift—which was branded in the sender’s colors, style, and language—I felt so appreciated and valued as part of their tribe. However, greetabl also left quite an impression, because their process was so memorable. It made me realize that the impact of a brand often runs far deeper than we realize. If your brand is really dialed in and you’re providing a great experience for your customer, you never know the ripple effect that can have on people who may be indirectly connected with you, either through your customers or someone who may have interacted with your business in even the slightest way.
Were there any takeaways from your interactions with greetabl?
Yes! One is that creating an experience for people is everything—and any brand that makes you feel something is doing branding right. The second is that it’s important to anticipate the wants and desires of the person who’s interacted with your brand. In my experience with greetabl, I had such a great time receiving my gift that my natural desire was to share that experience with someone I know. Including the coupon in the box was the perfect push to get me to do that. Maybe for another brand, the natural desire might be to receive more information, start a free trial, or read testimonials or reviews. Whatever it is, make sure you’re anticipating the next step a person will need to engage with your business, and have it ready for them so they can take it when the time is right.
About The Author
Dana Owens has been writing for the past two decades in many different forms. She specializes in crafting clear and engaging web and email copy for both established and emerging brands, helping them find and refine their message, connect deeply with their audience, and position themselves not only grow their businesses but their impact in the world, too. Find out more!