With so many platforms and tools available for creating websites these days, it’s easier than ever to get your website up and running in no time–even if you don’t have a techy bone in your body.
The first step in bringing your business online or building a website? Choosing a content management system (CMS). The seemingly easy route offered by popular website builders can leave you and your business short-changed if you don’t take time to figure out what CMS is the best for your needs in the short- and long-term.
At brandiD, we choose WordPress all the way—for many specific reasons.
To explain it’s benefits, we tapped into the expertise of Alex Mustin, one of our talented front-end developers, to share some insights on what makes WordPress our go-to choice for site-building platforms, and why he’s been working with it since 2008.
What is WordPress?
In its simplest form, WordPress is a content management system, a platform that lets users design and build their website without having to code it from scratch.
It was originally created to serve as a blogging platform, but over the years it grew into a system for creating, storing, and managing your whole website, including:
- Individual website pages
- Landing pages
- Shopping carts
- Blog posts
- Logins for various users
Basically, WordPress is a platform that keeps all of your website elements organized and in one place.
Why use WordPress to build your website?
There are three things that work together to make WordPress so great: the cost, the ease-of-use, and the ability for control.There are three things that work together to make WordPress so great: the cost, the ease-of-use, and the ability for control. Find out about each of those features a little more in-depths: Click To Tweet
WordPress is free—everyone’s favorite word!
For those on a budget, you could install WordPress yourself on any server, and use the included theme as well as Gutenberg, WordPress’s page builder, to create a totally functional website for zero dollars.
However, if you want more flexibility, add-ons can be purchased that (mostly) have a one-time or annual cost, helping you avoid the continual monthly fees that sites like Squarespace and Wix have.
WordPress is super easy to install—taking as little as five minutes—as well as simple and intuitive to use in comparison to other web-building platforms.
Since Gutenberg—the WordPress page builder—was created, it’s become even easier, creating a great experience, whether you’re an end user trying to update your website, or a developer helping someone create their website from scratch.
This aspect, in conjunction with the cost and ease-of-use, is what really sets WordPress apart. With so many other platforms that really tout their ease-of-use, they don’t offer nearly the same amount of control in customizing your website beyond the standard themes.
WordPress allows for a decent amount of customization, which is an asset as your business grows in size and scale, or for when your vision for your business changes over time and you need to quickly and easily add new features or update the layout of your site.
Why do brandiD developers choose WordPress?
Along with all of the benefits I mentioned above, WordPress is fantastic from a workflow standpoint.
The general WordPress framework is already efficient, but we also use the Genesis framework, which provides so many shortcuts for installing and customizing various child themes. This allows us to create and customize more websites in shorter time frames, which helps us be more productive and accommodate more clients.
Our clients benefit too, because the turnaround times on their projects are quicker and more reliable, which is more cost-effective for them in the end. Plus, we’re able to build in incredible visual elements for them without sacrificing any of the customization that goes into creating a truly unique and beautiful website.
There are a few other reasons we choose WordPress for building client sites, such as:
There are a lot of websites built on WordPress: WordPress is very popular, with roughly 34% of all websites on the Internet being built on this CMS. There are a lot of other WordPress users out there, as well as a huge selection of WordPress developers available, so if you have questions or need WordPress help, the answers and assistance are plentiful.
There is a vast community of WordPress users: WordPress is open source, meaning it was created to be free for anyone to use and modify. Because the platform is open source, users often share help and custom code across the web, making it easier to find solutions when you’re making your site your own.
It’s great for SEO: WordPress is very search-engine friendly, which is obviously key to attracting new visitors and customers who are searching online for your site and/or services.
WordPress is always innovating: They’re constantly creating new tools and plug-ins that allow you to create, edit, or adapt your website so that it’s functioning the way you really need it to.
Is WordPress good for beginners?
WordPress does assume you have at least some technical knowledge, so it’s not the best choice for a total newbie or someone who considers themselves to be completely non-technical.
But if you’ve got a beginner’s knowledge of tech and websites, you should be fine with WordPress and able to tap into its abundance of possibilities.
The benefits to WordPress are many, and at brandiD we’re definitely big fans. WordPress has been our primary choice for creating websites for our clients, both big and small, who appreciate the flexibility, customization, and dynamism that the WordPress platform brings.
Our goal is to create great websites that help us create an amazing user experience while also highlighting our clients unique attributes and offerings so that we can position them for business growth and success.
WordPress has been a consistent tool that’s allowed us to do just that.
About The Author
Alex Mustin is a front-end web developer who has a passion for developing and refining online user experiences. Having spent more than 15 years designing and developing websites, Alex has a strong desire to keep learning and perfecting his craft. He specializes in developing custom WordPress solutions including themes and plugins, and also has a knack for troubleshooting technical issues. Find out more!