With so many platforms and tools available for creating websites these days, it’s easier than ever to get a site up and running in no time–even if you don’t have a techy bone in your body.
Before you start designing and building take the time to do a little research on the various content management systems (CMS’) available to you. Since there are so many options these days the easy route can short-change you and your business if you don’t take the time to figure out what platform is the best one for your needs in the short and long-term.
At brandiD, we choose WordPress all the way—for many specific reasons. To explain it’s benefits, we tapped into the expertise of Alex Mustin, one of our talented front-end developers, to share some knowledge on what makes WordPress our go-to choice for site-building platforms, and why he’s been working with it since 2008.
Hey Alex! Can you give a little background on what WordPress actually is?
In its simplest form, WordPress is a content management system. It was originally created to serve as a blogging platform, but over the years it grew into a system for creating, storing, and managing your whole website—including individual website pages, images, landing pages, shopping carts and blog posts, as well as logins for various users. It’s basically the platform that keeps all of your website elements in one organized place.
As a developer, why do you think WordPress is the most effective platform?
There are three things that work together to make WordPress so great: the cost, the ease-of-use, and the ability for control. Let’s talk about each of those features a little more in-depth.
First, the cost. WordPress is free—everyone’s favorite word! If you wanted to, you could install WordPress yourself on any server, and use the included theme as well as Gutenberg, WordPress’s page builder, to create a totally functional website for zero dollars. However, if you want more flexibility then you can purchase add-ons that (mostly) have a one-time or annual cost, which helps you avoid the continual monthly fees that sites like Squarespace and Wix have.
Second is the ease-of-use. WordPress is super easy to install—taking as little as five minutes—as well as simple and intuitive to use in comparison to other web-building platforms. Since Gutenberg, the WordPress page builder, was created it’s become even easier, which creates a great experience whether you’re an end user trying to update your website or a developer helping someone create their website from scratch.
Third and last, but certainly not least, is the control WordPress gives you. This aspect, in conjunction with the cost and ease-of-use, is what really sets WordPress apart. With so many other platforms that really tout their ease-of-use, they don’t offer nearly the same amount of control in customizing your website beyond the standard themes. WordPress allows for that, which is a great asset when your business grows in size and scale, or when your vision for your business changes over time and you need to quickly and easily add new features or update the layout of your site.
As a business, why does brandiD choose WordPress?
Along with all of the benefits I mentioned above, WordPress is fantastic from a workflow standpoint. The general WordPress framework is already efficient, but we also use the Genesis framework, which provides so many shortcuts for installing and customizing various child themes. This allows us to create and customize more websites in shorter time frames, which helps us be more productive and accommodate more clients. Our clients benefit too, because the turnaround times on their projects are quicker and more reliable, which is more cost-effective for them in the end. Plus, we’re able to build in incredible visual elements for them without sacrificing any of the customization that goes into creating a truly unique and beautiful website.
Any other features that make WordPress a good choice?
Yes, a few things. WordPress is very popular, with roughly 34% of all websites on the Internet being built on this CMS. That means there are a lot of other WordPress users out there, as well as a huge selection of WordPress developers available, so if you have questions or need WordPress help, the answers and assistance are plentiful.
WordPress is open source, meaning it was created to be free for anyone to use and modify. Because the platform is open source, users often share help and custom code across the web, making it easier to find solutions when you’re making your site your own.
Also, WordPress is very search-engine friendly, which is obviously key to attracting new visitors and customers who are searching online for your site and/or services.
And finally, WordPress is innovative. They’re constantly creating new tools and plug-ins that allow you to create, edit, or adapt your website so that it’s functioning the way you really need it to.
Is there anything to keep in mind about WordPress before proceeding?
WordPress does assume you have at least some technical knowledge, so it’s not the best choice for a total newbie or someone who considers themselves to be completely non-technical. But if you’ve got a beginner’s knowledge of tech and websites, you should be fine with WordPress and able to tap into its abundance of possibilities.
There you have it!
The benefits to WordPress are many, and at brandiD we’re definitely big fans. WordPress has been our primary choice for creating websites for our clients, both big and small, who appreciate the flexibility, customization, and dynamism that the WordPress platform brings. Our goal is to create great websites that help us create an amazing user experience while also highlighting jour clients unique attributes and offerings so that we can position them for business growth and success. WordPress has been a consistent tool that’s allowed us to do just that.
About The Author
Alex Mustin is a front-end web developer who has a passion for developing and refining online user experiences. Having spent more than 15 years designing and developing websites, Alex has a strong desire to keep learning and perfecting his craft. He specializes in developing custom WordPress solutions including themes and plugins, and also has a knack for troubleshooting technical issues. Find out more!