When it comes to building a personal brand and establishing yourself in the minds of the audience you’re trying to reach, your message and positioning is really important. Not only do you need clarity in the message you want to share about your brand and your business, you also need to get that … [Read more...] about The Importance of Having an Editorial Calendar
Five Tips for Using Social Media to Grow an Engaged Audience
We all know that being visible on social media is a great way to grow your business and attract a following of new fans and customers. Yet that doesn’t mean it’s easy. Many entrepreneurs, brands, and businesses struggle to gain traction on social media channels—not for lack of effort, but more … [Read more...] about Five Tips for Using Social Media to Grow an Engaged Audience
What is a Brand?
“Brand” is one of those words that gets thrown around a lot these days. We often associate brands with celebrities or other highly influential people, or we think about “brand names” like clothes or cars from a particular company. Yet when asked, most people struggle to define what a brand … [Read more...] about What is a Brand?
Personal Branding for Entrepreneurs: Build Your Brand, Build Your Business
As an entrepreneur, you ARE your company in many ways—and certainly your own best advocate. And yet, many of us were raised to feel uncomfortable “tooting our own horn.” Business advisors and marketers who preach that the only path to success is the road that worked for them only make matters … [Read more...] about Personal Branding for Entrepreneurs: Build Your Brand, Build Your Business
Want to succeed with personal branding? Do this.
If there’s one word that should be synonymous with starting a business, it’s “whirlwind.” Maybe you’re in the process of starting a business right now—and you’re feeling overwhelmed with all the things...the logistics, legal pieces, and financial aspects, not to mention landing clients, serving … [Read more...] about Want to succeed with personal branding? Do this.
Client Spotlight: How Artisan, Dianthe Livanos, Took Her Business From Concept to Reality
If you’ve ever started a business—or even considered starting a business for more than five minutes—you know how quickly things can go from “over the top excited” to “where in the world do I start?!” That’s because starting a business involves a ton of moving parts. There are the things that need … [Read more...] about Client Spotlight: How Artisan, Dianthe Livanos, Took Her Business From Concept to Reality
