• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
brandiD

brandiD

Making the Web More Personal

  • About
    • About brandiD
    • Meet The Team
  • Work With Us
    • Personal Brand Platform
    • Business Brand Platform
    • Personal Branding for Women
    • Authority Building
    • Website Design & Development
  • Our Work
    • Brands and Logos
    • Testimonials
  • Blog
    • Resources
  • Contact
  • Request A Consult

Five Tips for Using Social Media to Grow an Engaged Audience

We all know that being visible on social media is a great way to grow your business and attract a following of new fans and customers. Yet that doesn’t mean it’s easy.

Many entrepreneurs, brands, and businesses struggle to gain traction on social media channels—not for lack of effort, but more because they’re missing a key ingredient to social growth.

That ingredient is relationship.

When it comes to social media, it’s tempting (and normal) to think in terms of yourself or your business when you’re posting.

What do I want to say?
How do I want to come across?
Who do I want to attract?

And while those questions are definitely important, the key to good growth lies in putting your audience first. What message or material would engage, inspire, or educate them? What can you post that would be of value for them?

Like any great conversation, there should be just as much (if not more!) emphasis on listening and encouraging interaction from the person you’re speaking to as there is on contributing your own voice.

Like any great conversation, there should be just as much (if not more!) emphasis on listening and encouraging interaction from your social media followers as there is on contributing your own voice. Find out how to build your brand and your business: Click To Tweet

So how do you do that effectively? How do you build relationships on social media that get you the growth and engagement you’re after? Here are five steps to explore:

1. Have a thoughtful content strategy.
Strategy is the key word here. Instead of throwing posts up and hoping something sticks, plan out what content you’ll use and why. Spend some time identifying your or your business’s tone and voice, who your ideal audience is, and what message and material would most likely engage them in a social media relationship. Then build a content strategy that includes a mix of educational, informative, inspirational and creative content that encourages the audience to like, share, and comment on it.

2. Go where your audience is.
Think about the platforms or channels your audience is most likely to be on, then pick the one or two most popular and focus your attention there. Note: just because a platform exists, doesn’t mean you need to use if it your audience isn’t there. (Bueller?…..Bueller?…..)

3. Post regularly.
Imagine how hard it would be to grow a strong relationship with someone you barely see or, don’t know when you’re going to next see. That’s why relationships—even social media ones—need consistency and time to nurture. Show up regularly at least three times per week, depending on the channel. Create a content calendar so you can plan out your posts and keep your pace and posting up over time.

4. Measure and adjust.
Use the built-in analytics tools to measure how your posts are performing, to pinpoint when more of your audience is online, and to ensure your strategy is helping you optimize the data you’re collecting. Plus, you’ll see what topics or messages are hitting the needs of your audience and which ones are falling flat—then adjust so you can give them more of what they like!

5. Comment back.
When someone engages, make sure you respond. All comments, questions, and direct messages from your audience are great opportunities to carry on the conversation you’ve started (and they’ve continued) while building relationships with them. People love to know they’ve been heard—and will happily keep conversing with you if you let them know they have been!

If you treat your social media channels as the relationship-builders they can be, you’ll be well on your way to growing your audience and your business in ways that benefit everyone involved. See you on social!


About The Author

Chris Hays, a brandiD Project Manager, has 20 years of experience in marketing strategy, management, sales and business development, market segmentation research, analytics, customer relationship cultivation, project management, public relations, media planning and buying, digital and social media, writing and community relations. Her diverse background includes experience working with some of the world’s most prominent brands including GE Lighting, United Way and Make-A-Wish Foundation, as well as extensive experience in the non-profit, education and small business sectors. Find out more!

Filed Under: Social Media Marketing

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

A Personal Message from


Rachel Gogos

Interested in insights and tips to build your brand and business?

  • This field is for validation purposes and should be left unchanged.

Categories

  • brandiD Spotlight
  • Case Studies
  • Copywriting
  • Email Marketing
  • Entrepreneurship
  • General
  • Personal Branding
  • Social Media Marketing
  • StudioPress / Genesis
  • Website Design
  • WordPress
  • sidebar-products-hello-pro

    Get To Know


    Hello! Pro


    
A WordPress Personal Branding Theme for the Genesis Framework


    

Learn More
  • sidebar-services-hosting+maintenance

    Get To Know


    Hosting + Maintenance



    

Learn More

Connect With Us

  • Email
  • Facebook
  • LinkedIn
  • Twitter

We’re excited to help you achieve your next level of success.
Contact us
today and together we’ll make the
magic happen.

Footer

724.260.0026 — info@thebrandid.com
Privacy Policy | Terms of Service | Client Login
  • Email
  • Facebook
  • LinkedIn
  • Twitter

Copyright © 2021 | Made with | All Rights Reserved.

Get the Editorial Content Calendar

Our editorial calendar serves as a system for scheduling, planning, and outlining the content you want to share across your connection platforms over a given length of time.

  • Enter your information below to get the link sent directly to your email!

  • If your business, organization, or project already has a domain or website, please share the URLs here or put "none" if you don't yet have a domain.
  • Tell us as much as possible about your challenges, goals, and what we can help you with (Personal Branding, Logo Design, Web Design and Development, Copywriting, Online Authority Building, etc).
  • If your budget is under $5,000, check out do-it-yourself options in the the brandiD Themes
  • Please provide best number to reach you at.
  • This field is for validation purposes and should be left unchanged.