As an entrepreneur, you ARE your company in many ways—and certainly your own best advocate.
And yet, many of us were raised to feel uncomfortable “tooting our own horn.”
Business advisors and marketers who preach that the only path to success is the road that worked for them only make matters worse if their style isn’t true to our own personalities.
The truth is, there is only one path to success: yours.
When it comes to achieving career success, you are your own secret weapon.
Any entrepreneur—whether an artist or an accountant—needs to develop, expand, and celebrate their business according to their own unique values and individual strengths.
Because we’ve seen time and time again that if it’s not authentic, it’s not effective.
At brandiD, our motto is: Be yourself, and be unstoppable!Be yourself, and be unstoppable! Find out how to build your brand and your business: Click To Tweet
If a hard sell isn’t your style, build an online identity that captures your own charisma—and showcase it in your blog, Facebook page or LinkedIn profile. Or, if you’re the most self-confident entrepreneur on the planet, shout your strengths from the rooftops with an online platform that has all the bells and whistles.
What you should avoid at all costs is following rules that worked for some other person, building some other business.
As a serial entrepreneur and a mother of two daughters, I know that the only way to build a successful brand isn’t to join the old boys’ club but to play by your own rules. But that can be hard to do if you’ve never focused on it before.
To really make an impact with your own personal branding, follow my three most important steps, honed from years of experience working one-on-one with clients as well as learning from personal and business branding gurus William Arruda and Jonathan Fields.
Step 1: Understand Your Personal Brand
Even if you’re running a wildly successful business, you may want to take it in a new direction, unveil a new offering, reach more clients, or make your work still more satisfying. Develop a deep understanding of where your brand is and where you’d like it to go. Think about your mission, your vision, your core values, and the brand attributes you’d like your brand to embody. Step back and look at your business and your role in it.
I’ve seen first-hand that the process of exploring your personal brand and how it impacts your business brand is provocative, profound, and a catalyst for powerful change. Clients always tell me how surprised they are by how much impact the results have. It’s a real game-changer as far as how they see their businesses—and themselves.The process of exploring your personal brand and how it impacts your business brand is provocative, profound, and a catalyst for powerful change. Find out more: Click To Tweet
Step 2: Create a Personalized Marketing Strategy
Once you’ve articulated the qualities that make your brand one-of-a-kind, and the new levels of success you’d like it to reach, the next step is developing an online marketing strategy to let the rest of the world in on how amazing your business is. Identify the best methods and tools to connect with, and influence, your target audience, and create systems by which you can measure your success.
Step 3: Communicate Your Online Identity
In person, you can charm, impress, and influence people. Personal branding is a methodology of packaging all that in a way that works for you online, via your website, social media presence and / or blogging. Develop an authentic online presence for your brand, one that is true to who you are. Doing so can be as specific as creating a logo or tagline, or as complex as building a multifaceted website, complete with a video bio to greet clients and blogging capabilities to continue your conversation with them. Finally, make sure your brand has a strong social media presence on the platforms that work for you, whether that’s Facebook, Twitter, Pinterest and/or LinkedIn, or other media.
The bottom line: By being authentic and promoting your business in ways you’re comfortable with, you can create greater success than ever before.
You don’t have time to mess around. Start succeeding on your own terms.
Need help defining your personal brand?
You’ll find all you need to dive deep into the fundamentals of your own personal brand in our FREE Build Your Brand Workbook. Click here to download it. Enjoy!
Interested in learning how our proven branding framework can work for you and your business?
About The Author
Rachel Gogos is a serial entrepreneur with a passion for people, the web, and creating strong personal brands. She started her career at the United Nations headquarters in New York city, where she helped create the look and feel for the organization’s first website. Today, in her current role running brandiD, Rachel channels over 15 years of marketing and communications experience into each and every website for brandiD’s clients. Find out more!