Over the last 15 years, I’ve seen a number of changes in the marketing world. As we all navigate these changes in our business, there are a few trends and strategies I’ve seen grow and will continue to grow in 2024. While adapting to some of these changes may be challenging, they present … [Read more...] about The Future of Marketing: 3 Strategies to Implement in 2024
Small Business Saturday: Position Yourself as the Go-To Solution
Corporate online retail giants dominate the consumer industry, but there’s a special day dedicated to celebrating the heartbeat of our communities – Small Business Saturday. This annual event falls on the Saturday after The United States’ Thanksgiving, and it encourages consumers to shift their … [Read more...] about Small Business Saturday: Position Yourself as the Go-To Solution
How to Keep Your Messaging Fresh and Effective for Your Business
If you’re an entrepreneur, there’s no doubt you’ve seen words like “authentic,” “skyrocket,” and “unique,” used in brand and marketing messaging. These words have become commonplace, which has led to mixed opinions about their effectiveness. On the one hand, some argue these words are … [Read more...] about How to Keep Your Messaging Fresh and Effective for Your Business
Navigating a Successful Holiday Season: A Content Planning Strategic Guide
The holiday season is a time of joy and celebration, but it can also bring about a whirlwind of events and activities, which sometimes can be… a bit chaotic. It can be far too easy for overwhelm to trickle in and keep you from achieving your holiday goals. Whether creating an action plan for the … [Read more...] about Navigating a Successful Holiday Season: A Content Planning Strategic Guide
How Personality Tests Can Increase Your Customer Engagement and Grow Your Business
Have you ever stumbled across a personality test and realized it’s been 30 minutes and 3 tests later? I think it’s safe to say we’ve all been there. Personality tests are roughly a $2 billion industry, according to Tomas Chamorro-Premuzic, a psychology professor and author. People are curious … [Read more...] about How Personality Tests Can Increase Your Customer Engagement and Grow Your Business
Building Authentic Relationships with Your Audience
In today’s ever-changing world, the need to stay connected with your audience and adapt your messaging and offers is more important than ever. As small businesses, we are constantly competing for the attention of our audience amid the constant bombardment of messages from all different … [Read more...] about Building Authentic Relationships with Your Audience
