My youngest daughter, Alexa, started attending a new school this year. Up until now, she’s spent the last seven years—nearly her entire academic career—at an amazing elementary and middle school. She knew all the teachers, administrators, lunch helpers, recess monitors and had a great group of friends. She was like the mini Mayor. She felt … [Read more...] about Is it time to grow out of your comfort zone?
If there’s one universal headache that all business owners struggle with it’s pricing. Ahhh, pricing…that pesky, nerve-wracking decision about how much to charge for your product, service, or course. It sounds simple enough, but when you actually have to assign a dollar amount to your offering you realize how complicated it can be. It’s … [Read more...] about Struggling to price your offers?
In a recent brandiD team meeting, I posed a question to the group: Do you know how your work transforms our clients’ lives? Seven pairs of eyes stared back at me from the gallery view on Zoom. Then one of them said thoughtfully, “Yea, I do.” The others nodded, smiling. As we continued to discuss, I shared my perspective, which is to help our … [Read more...] about How does your business transform people’s lives?
Having a stellar website is one thing (read: a gigantic thing), but having a stellar website people CAN FIND is way more important. Yet, making a website more search-friendly is often a topic that causes confusion and overwhelm in website owners and managers far and wide. It doesn’t have to, though. We created this post to help you make sense of … [Read more...] about Six SEO best practices to boost your rankings
Social media usage is higher than it’s ever been—which means there’s a great opportunity to connect and cultivate your customers and prospects on social. Like everything else these days, the social landscape is changing quickly, so it’s important to know the most current and important trends and how they affect your business. Since we love … [Read more...] about What’s the current scoop on social media?
Have you ever tried to write copy for your website? If so, chances are good you know how unbelievably frustrating it can be. Even if you’re a skilled writer, there’s something crazy difficult about writing copy for your own business. All of sudden, it feels nearly impossible to find the right words to convey what you really want to say. It … [Read more...] about Struggling to write your homepage copy? Try this.