Ever wondered how to get a fresh idea up and running in a new city? We teamed up with Penn Woods Classical Academy, a private school looking to do just that. Based in Pennsylvania and preparing to open in Fall 2025, their goal was clear: provide a Christ-centered, classical education that focused … [Read more...] about Starting a Brand-New School from Scratch? That’s No Small Feat
How to Write Copy that Will Keep Your Readers Coming Back for More
You have something important to say. Whether you’re a business owner, creator, or marketer, your words are doing heavy lifting—selling, persuading, and connecting with your audience. But in a world that’s constantly being flooded with content (and now AI-generated everything), how do you make your … [Read more...] about How to Write Copy that Will Keep Your Readers Coming Back for More
Keep Them Coming Back: The Overlooked Secret to Lasting Success
If you're running a business, chances are you've heard it a million times: Customer retention is crucial. But, let’s be real—sometimes it’s hard to grasp how keeping your existing customers happy can be just as important as attracting new ones. When you’re in the thick of launching, … [Read more...] about Keep Them Coming Back: The Overlooked Secret to Lasting Success
The Future of Marketing: 3 Strategies to Implement in 2024
Over the last 15 years, I’ve seen a number of changes in the marketing world. As we all navigate these changes in our business, there are a few trends and strategies I’ve seen grow and will continue to grow in 2024. While adapting to some of these changes may be challenging, they present … [Read more...] about The Future of Marketing: 3 Strategies to Implement in 2024
Small Business Saturday: Position Yourself as the Go-To Solution
Corporate online retail giants dominate the consumer industry, but there’s a special day dedicated to celebrating the heartbeat of our communities – Small Business Saturday. This annual event falls on the Saturday after The United States’ Thanksgiving, and it encourages consumers to shift their … [Read more...] about Small Business Saturday: Position Yourself as the Go-To Solution
How to Keep Your Messaging Fresh and Effective for Your Business
If you’re an entrepreneur, there’s no doubt you’ve seen words like “authentic,” “skyrocket,” and “unique,” used in brand and marketing messaging. These words have become commonplace, which has led to mixed opinions about their effectiveness. On the one hand, some argue these words are … [Read more...] about How to Keep Your Messaging Fresh and Effective for Your Business
