It’s no secret that blogging is a smart business strategy, one that will pay dividends in the long run. A quick look at some of your favorite businesses will prove just that. You know it in your gut, but it’s so hard to prioritize the actual writing—and everything that goes along with it. To make it a consistent part of your brand … [Read more...] about 6 Ideas to Jumpstart Your Business Blog
The 5-minute Website Audit to Improve & Grow Your Business
Is your website serving you? Let’s find out! As marketing professionals, we can take one look at a website and discern what needs to change. Our trained eyes can see places for improvement, missed opportunities, and areas that need to be updated for the times. But when it comes to your own business, it’s not so easy! We all have blind spots … [Read more...] about The 5-minute Website Audit to Improve & Grow Your Business
How to Create a Morning Routine as an Online Business Owner
You’ve created your own online business and you’ve worked out some great systems and processes for optimizing your day. But perhaps you want to take it one step further… One thing you can do? Create a morning routine or ritual. When you think of your current morning… what does it look like? *Alarm goes off* *Rubs eyes* … [Read more...] about How to Create a Morning Routine as an Online Business Owner
How to Be a Successful Solopreneur
You’ve decided that entrepreneurship is for you and you’re ready to dive into your new calling. Good on you! It’s a super exciting time when you decide to be your own boss, but at the same time, YOU are the only one on your team. Not everyone has the luxury of hiring as soon as they get their business off the ground. There’s a … [Read more...] about How to Be a Successful Solopreneur
Top Secrets to Grow Your Personal Brand in 2022
My absolute favorite mixed drink is Sangria (with red wine, of course). It’s smooth, adaptable, and sweet. Handcrafted cocktails are a lot like personal brands: one part essence, one part reputation, and one part marketing. While navigating the ins and outs of crafting personal brands can be complex, the right twist (pun intended) can help you … [Read more...] about Top Secrets to Grow Your Personal Brand in 2022
6 Reasons to Shop Small this Holiday Season, Plus a Shout Out to Two Beautiful Online Business Brands
Like many others this holiday season, I’m all about supporting small business owners, putting my money where my mouth is and truly getting behind the brands and creatives I love. Even big brands are getting in on the shopping-small game, like American Express whose Small Business Saturday campaign has changed the shopping landscape. Despite the … [Read more...] about 6 Reasons to Shop Small this Holiday Season, Plus a Shout Out to Two Beautiful Online Business Brands