Have you heard it before? You know… the advice. “Niche down and focus on one thing.” While there’s nothing wrong with that advice, it doesn’t necessarily cater to those who are passionate about many things. That begs the question… “If I’m mulitpassionate, then how do I thrive?” What does “multipassionate” even mean? Let’s first … [Read more...] about Are You a Multipassionate Entrepreneur?
How to Hire and Delegate in Your Small Business
Being a small business owner is a large task and while it’s possible to take on many roles on your own as a solopreneur… There comes a point when things can become too much and burn out can easily creep in unnoticed. If this is the case for you, then what steps can you take to ensure you’re delegating the right tasks to a team and hiring the … [Read more...] about How to Hire and Delegate in Your Small Business
Redefining Productivity in a Time of Hustle and Rest
Business owners have a tendency to want to achieve the most productivity they possibly can. Do more. Make more. Gain more. But rest and productivity are such a delicate balance. You really can’t have one without the other. And as the holiday season quickly approaches, how can you ensure you’re not only accomplishing goals but doing so … [Read more...] about Redefining Productivity in a Time of Hustle and Rest
How to Build a High-Converting Funnel
A funnel drives your customers to the point of conversion and sale. It’s the journey you take your leads through to become customers. But to have a high-converting funnel, you must know exactly who your target audience is for the best conversion rates. The best way to do that? Market Research. But what happens AFTER market … [Read more...] about How to Build a High-Converting Funnel
Improve Your Customer Experience – Why It’s Important
The probability of selling to an existing customer is between 60-70%, while selling to a new customer is 5-20%. Not only that, but according to Constant Contact, repeat customers spend an average of 67% more than new customers. And to top it all off, selling to repeat customers is much more cost-effective for business owners than … [Read more...] about Improve Your Customer Experience – Why It’s Important
How to Appeal to Multiple Consumers
Have you ever thought about the way YOU buy products? Do you methodically think over each purchase? Are you a quick, decisive buyer? Do you buy because you stand for a cause or because it’s a great value? If you haven’t given it much thought, then it could be affecting the way you're selling your own offers. The Four Types of Consumers A … [Read more...] about How to Appeal to Multiple Consumers