The probability of selling to an existing customer is between 60-70%, while selling to a new customer is 5-20%. Not only that, but according to Constant Contact, repeat customers spend an average of 67% more than new customers. And to top it all off, selling to repeat customers is much more cost-effective for business owners than … [Read more...] about Improve Your Customer Experience – Why It’s Important
How to Appeal to Multiple Consumers
Have you ever thought about the way YOU buy products? Do you methodically think over each purchase? Are you a quick, decisive buyer? Do you buy because you stand for a cause or because it’s a great value? If you haven’t given it much thought, then it could be affecting the way you're selling your own offers. The Four Types of Consumers A … [Read more...] about How to Appeal to Multiple Consumers
How to Optimize Subject Lines for Higher Open Rates
When it comes to sending emails to your list, one of the biggest things business owners get hung up on are the subject lines… And for good reason. Your email could be the best email on Earth, but if your subject line doesn’t pair well, then it won’t even get opened. This begs the question, “But how do I write better subject lines?” Setting … [Read more...] about How to Optimize Subject Lines for Higher Open Rates
5 Ways to Increase Revenue During Slower Months
When you think about summer, what’s the first thing that comes to mind? Long days, full of sunshine? Vacations? While the summer months bring much needed Vitamin D, it can also be a dry period for many businesses. If you fall into that category, it’s a good idea to look outwards, so you can boost revenue and enjoy more of your summertime … [Read more...] about 5 Ways to Increase Revenue During Slower Months
How to Conduct Market Research and Buyer Personas
Selling products and services in today’s market is a whole world away from how it was done 30, 20, or even 10 years ago. With the explosive growth of social media, people can easily access references, testimonials, and reviews on their favorite products. It stands to reason that we can’t just tell them the benefits of their offer without showing … [Read more...] about How to Conduct Market Research and Buyer Personas
An Entrepreneur’s Guide to Lead Magnets: What They Are, Why You Should Have One, and How To Track Performance
You’ve probably stumbled upon a lead magnet (or two) the last time you were online. Whether you were shopping for a new outfit, booking your next salon visit, or planning a fun getaway, lead magnets seem to be everywhere. Have you ever taken a quiz to determine what type of Disney princess you are? Yeah, me too. And no matter your … [Read more...] about An Entrepreneur’s Guide to Lead Magnets: What They Are, Why You Should Have One, and How To Track Performance