With so many brands and businesses competing for customers online, having a website is an essential part of building a strong personal brand. And while it can feel overwhelming to build an entire multi-page website from scratch, it’s not your only option.
A one-page website may be just what you need to effectively and efficiently showcase your business, services, or products to build an audience of loyal customers.
But what are the benefits of a one-page website and how do you even go about building one?
Read on to find out.
What are the benefits of a single-page website?
One of the key benefits of having a one-page website is simplicity and ease of navigation. Why send your audience on a wild goose chase to find what they want when they can land on one page and find all the information they need to make a decision?
A smaller percentage of your audience may browse your website on their computer, but the majority will probably view it on their mobile device. One-page websites tend to be more mobile-friendly because they have less content and load faster.This user-friendly element means higher engagement and conversion rates.
One-page sites are a cost-effective solution for businesses that may not have the budget for a complex, multi-page website. They are also a great alternative for businesses that are in the beginning stages or for established personal brands that have found success on social media and want to continue to build their brand online.
Clear and focused messaging
While all websites should aim for clear and focused messaging, it becomes more of a challenge when multiple pages are involved.
One-page websites not only allow flexibility and ease when maintaining and updating your website, but you can keep your messaging simple and concise which can lead to higher conversion rates. Why? Because your audience will know exactly what to do when they land on your website.
If a one-page website sounds like the right move for you, how should you go about actually creating one?
How to build a one-page website
Step 1: Create clear and cohesive messaging
As mentioned above, your messaging is an essential part of having a strong personal brand. This is also true for developing a successful website.
If you need support in developing your unique message, this blog will guide you through key steps in developing a personal brand that you can mirror on your website.
It’s important that your messaging is easy to understand and meets your audience exactly where they are in their search. Your audience shouldn’t be confused about what products and services you offer or what to do next.
Step 2: Customer-focused About section
While you want your About section to include information about you and your mission, think about it as an “About your ideal client” section. This is the part where you can describe how your product or service can help your audience achieve their goals, solve their problems, or make their lives easier.
While you can include fun facts about yourself, save them for the bottom of your About section and focus first on your client’s needs.
Step 3: Write services or products section
Don’t forget to talk about your specific products or services! You don’t have to give the entire play-by-play, but be detailed enough , so your client can make an informed decision before booking a call or purchasing a product from you.
Make sure you use clear and concise headlines and focus on the benefits of your products or services rather than just listing features. You also want to ensure that you structure this section in a way that makes sense for your target audience. This may involve categorizing offerings by type, industry, or price, depending on your business.
Step 4: Use calls to action (CTAs)
A call-to-action is a statement that encourages your audience to take a specific course of action. Whether it’s booking a call, signing up for your email list, purchasing a product, or inquiring about a service, your CTA’s shouldn’t be hard to find.They should be clear and direct and sprinkled throughout your website.
It’s important to keep your CTAs focused though. Too many can overwhelm or confuse your users and reduce the effectiveness of your primary CTA. So be sure to use secondary CTAs sparingly. For example, if the main thing you want your audience to do when they land on your site is to fill out a contact form or book a call, make sure that your primary CTA encourages that action.
A good exercise when figuring out your CTAs is to rank the actions you want your users to take in order of importance and then make sure your primary action is the most prominent and easily accessible.
If your audience has to wonder how to connect with you or how to make a purchase, you probably don’t have the right CTAs on your website.
Step 5: Sprinkle in testimonials to add social proof
Testimonials help build trust and credibility and give your audience the added push they need to build to make a purchase.
People want to know what it’s like to work with you or how your product has worked for others, so don’t hide away your customer’s words of affirmation if you have them.
Social proof serves as a shortcut for potential customers, giving them the confidence they need to make a decision.
Step 6: Include a Contact Section
One of the most important sections of your website is the contact section. If your potential customers can’t get in touch with you, then all the work you’ve put into your website is for naught. Whether it’s a contact form, email address, or phone number, give your audience a simple way to get in touch with you.
Step 7: Don’t overlook the user experience (UX)
Nothing is worse than searching for a product or service, clicking on a website, and not being able to find what you were searching for in the first place. If your site has a poor UX design, it doesn’t matter how fantastic your product or service, your visitors will become frustrated and leave your site.
You can still use navigation links with a one-page website so your audience can easily jump to a specific section
Unleash your Brilliance with a One-Page Website from brandiD
Building a one-page website doesn’t have to be overly complicated or overwhelming. With the right tools, you can easily create a website and start sharing with your audience, building authority in your niche, and generating more business.
Need a hand in building your unique one-page website? brandiD has you covered.
About The Author
Rachel Gogos is a multi-passionate entrepreneur with a strong desire to help people by creating strong personal brands and businesses. She’s personally launched dozens of books, e-products, and services; and hundreds of products and services with her clients. She started her career at the United Nations headquarters in New York City, where she helped create the look and feel for the organization’s first website.
Today, in her current role running brandiD, Rachel channels over 15 years of marketing and communications experience into each and every website for brandiD’s clients.
And check out her book, Build Your Brand: The Distinctive Guide to Soul-Based Marketing. It will help you uncover your personal brand.