When it comes to building a personal brand and establishing yourself in the minds of the audience you’re trying to reach, your message and positioning is really important. Not only do you need clarity in the message you want to share about your brand and your business, you also need to get that … [Read more...] about The Importance of Having an Editorial Calendar
Entrepreneurship
Personal Branding for Entrepreneurs: Build Your Brand, Build Your Business
As an entrepreneur, you ARE your company in many ways—and certainly your own best advocate. And yet, many of us were raised to feel uncomfortable “tooting our own horn.” Business advisors and marketers who preach that the only path to success is the road that worked for them only make matters … [Read more...] about Personal Branding for Entrepreneurs: Build Your Brand, Build Your Business
What’s Affecting the “Health” of Your Business?
I had an uncomfortable personal experience this week, and it made me reflect on some past business experiences and see them in a whole different light. I was waiting for “that” phone call—you know, the one where you either get good or bad news about a loved ones’ health. I was trying to go about … [Read more...] about What’s Affecting the “Health” of Your Business?
Shooting videos doesn’t have to be hard. Here’s how.
A lot of us shy away from doing video. Not only is it difficult to put yourself “out there” on camera, but then you try it and realize how “hard” it is to get right! One time, I shot roughly 27 takes for a super simple, improv selfie video that I was shooting from my iPhone. Six of those takes were … [Read more...] about Shooting videos doesn’t have to be hard. Here’s how.
Scramble No More! Tips for Making Client Collaborations a Breeze
Ahhh, clients—the lifeblood of your business. They’re the reason you do what you do, and your love for serving them runs deep. But the behind-the-scenes, organizational aspect of working with clients? That’s a little more tricky. If you do any kind of client-facing work, you know all too well … [Read more...] about Scramble No More! Tips for Making Client Collaborations a Breeze
5 Tips for Crafting the Perfect Elevator Pitch
brandiD has the opportunity to work with amazing small business owners from a range of industries and backgrounds. While we often help entrepreneurs develop their presence and impact online, we also help our clients more fully develop their personal brand and identity. One area we always discuss … [Read more...] about 5 Tips for Crafting the Perfect Elevator Pitch
