If you’ve ever seen a commercial for Hotels.com, you’ve most likely laughed out loud over their hilarious spokesman, Captain Obvious, who walks around various hotels saying, well, the most obvious things. Watch the commercial here: https://www.ispot.tv/ad/7BQs/hotels-com-captain-obvious From a branding perspective, Hotels.com hits it out of the park with their commercials. Each one showcases the main…
Hard to believe but we are already talking about the end of the year! We’re heading into October next week–the beginning of the final quarter of 2019, that time of year when you start to scratch your head and ask yourself two things: 1) How is the year nearly over already?! 2) Have I accomplished…
Have you ever been in a “flow state?” It’s that amazing feeling when you’ve completely lost track of time and are hyper focused and energized by what you’re doing. It’s the best feeling ever, right? There’s a ton of research and science behind the “flow state,” and researchers say it’s exactly how it feels—”where self…
Highlights The client: Brady Connell The goal: To build a brand and a website that showcased Brady’s vast career experience, positioned him for new projects, and helped him stand out in a crowded, competitive industry The finished website: https://www.bradyconnell.com Challenges Encapsulating a 30-year career into one unique brand + website After three decades as the…
When it comes to building a personal brand and establishing yourself in the minds of the audience you’re trying to reach, your message and positioning is really important. Not only do you need clarity in the message you want to share about your brand and your business, you also need to get that message out…
As an entrepreneur, you ARE your company in many ways—and certainly your own best advocate. And yet, many of us were raised to feel uncomfortable “tooting our own horn.” Business advisors and marketers who preach that the only path to success is the road that worked for them only make matters worse if their style…
Your journey doesn’t have to end here, though. Book a FREE consultation call with one of our Brand Navigators. On the call we’ll dig deeper into your personal brand, answer your questions, and provide you with valuable feedback on your journey thus far.
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