These days, having a brand is as big a necessity for a business as having a website or a presence on social media. And by “brand” we don’t mean a logo. Think about any business you love, and chances are great that one (or many) of the reasons you’re drawn to them has something to do with their … [Read more...] about Do solopreneurs need personal brands?
Entrepreneurship
How to cultivate a web presence that’s intentional and memorable
Think back to the last time you strolled through a public garden. Most often, they’re a sight to behold. There are so many different varieties of plants and a seemingly endless array of flowers, all with a different color or shade—you could spend all afternoon taking it all in. One of the … [Read more...] about How to cultivate a web presence that’s intentional and memorable
Envisioning a bigger version of yourself and your business
As busy business owners, it can often be easy to get stuck in the day-to-day tasks of our businesses: to-do lists, delivering our services, or back-end type work. There’s no doubt about it, this work has to get done, but if we’re not careful it can come with one big drawback: we’re so wrapped up … [Read more...] about Envisioning a bigger version of yourself and your business
How to create a homepage that builds relationships
When we begin projects with new clients, whether we’re redesigning their current websites or creating their very first, there’s always a lot of discussion around the homepage. For most clients, that discussion can be boiled down to answering two main questions: 1. What should be on my … [Read more...] about How to create a homepage that builds relationships
How to create a Unique Value Proposition that positions you for success (with example)
Picture this: You’re at a social event with a big group of people, a few who you know and most whom you don’t. You find yourself in conversation with a really nice guy, discussing the highs and lows of the latest restaurant to open in town. And then he says: So, what do you do? If you happen to … [Read more...] about How to create a Unique Value Proposition that positions you for success (with example)
How knowing your O-Factor can transform your business
If you’ve ever seen a commercial for Hotels.com, you’ve most likely laughed out loud over their hilarious spokesman, Captain Obvious, who walks around various hotels saying, well, the most obvious things. Watch the commercial here: https://www.ispot.tv/ad/7BQs/hotels-com-captain-obvious From a … [Read more...] about How knowing your O-Factor can transform your business
