The end of the year is the perfect time to relax and enjoy some holiday spirit, and connect with people on a level we might otherwise not have the chance to the rest of the year. It’s also a great time to connect with yourself, too—in the form of reflection and planning. Because there’s no better way to map out the upcoming year for your … [Read more...] about An effective strategy to organize the year ahead? Pick one word.
Copywriting
How to create a homepage that builds relationships
When we begin projects with new clients, whether we’re redesigning their current websites or creating their very first, there’s always a lot of discussion around the homepage. For most clients, that discussion can be boiled down to answering two main questions: 1. What should be on my homepage? 2. What should not? While the questions … [Read more...] about How to create a homepage that builds relationships
How to create a Unique Value Proposition that positions you for success (with example)
Picture this: You’re at a social event with a big group of people, a few who you know and most whom you don’t. You find yourself in conversation with a really nice guy, discussing the highs and lows of the latest restaurant to open in town. And then he says: So, what do you do? If you happen to be a teacher, doctor, or any other easily defined … [Read more...] about How to create a Unique Value Proposition that positions you for success (with example)
How to Write A Short Personal Bio (with Examples)
It’s no secret that most people love to talk about themselves – their credentials, where they travel, everything from major life plans down to the minutiae of what they ate for lunch! (And who doesn’t love hearing about a kale caesar salad described down to every last delicious, parmesan-y bite?). Even some of the shyest people we know who … [Read more...] about How to Write A Short Personal Bio (with Examples)
When New Tools Require New Rules: Text and Tech Etiquette for 2020 and Beyond
Have you ever noticed how differently people compose text messages? Or how they respond to texts? Some people have the habit of writing a miniature novel, leaving you wondering how they can crank out all that copy on such a little phone. Others use so many acronyms, you have no idea what they’re actually trying to say. And some simply reply with … [Read more...] about When New Tools Require New Rules: Text and Tech Etiquette for 2020 and Beyond