It’s easy to think that having a stellar product or service to sell and a market ready and willing to buy is all you need for sales success. Yet there are times when, despite a fantastic product/market fit, the sales just don’t click. The most likely reason? Your messaging. How you communicate your solution to the customers who need it is … [Read more...] about Great product, lackluster sales? Check your message.
In pretty much every elementary school nation-wide (maybe even world-wide?), there’s at least one kid who’s a total wheeler-dealer. You know, that opportunistic kid who’s looking for a way to make money by bringing something into school that kids otherwise can’t get. They take a look around or listen to enough complaining from their classmates … [Read more...] about How to nail product/market fit and get your market to buy what you’re selling
One of the best things about having an entrepreneurial mindset (or just a growth mindset in general) is that there are unlimited options for what you can create, grow and become. It’s actually so exciting—and liberating—to think about life and business through this lens because it means there are no dead ends, no failures, and no situations where … [Read more...] about You always have the opportunity to reinvent yourself
These last few years have certainly seen a surge in the business of personal branding. People started businesses, grew businesses, and reengineered, recreated or rebooted their careers. Many desired a promotion, corporations desired devotion from their employees and students all around the country entered the job market with trepidation as they … [Read more...] about Personal branding or personal promotion?
Think about a time you called your cell phone, cable, or health insurance company, or any of your major service providers. Most likely, you dialed their number and a robotic, automated voice answered the call and began taking you through a menu of options. It probably sounded something like this: For information about your account, press … [Read more...] about The powerful potential of voice in your business
When you’re in the business arena, it’s common to hear about how important it is to define your personal brand. Creating a personal brand for your business is the best way to stand out from the crowd, get known, and grow, after all. And while it’s easy to talk about the benefits of personal branding from a business results perspective (more … [Read more...] about The hidden benefit to defining your personal brand