We all know that being visible on social media is a great way to grow your business and attract a following of new fans and customers. Yet that doesn’t mean it’s easy. Many entrepreneurs, brands, and businesses struggle to gain traction on social media channels—not for lack of effort, but more because they’re missing a…
“Brand” is one of those words that gets thrown around a lot these days. We often associate brands with celebrities or other highly influential people, or we think about “brand names” like clothes or cars from a particular company. Yet when asked, most people struggle to define what a brand actually is. If pressed, the…
As an entrepreneur, you ARE your company in many ways—and certainly your own best advocate. And yet, many of us were raised to feel uncomfortable “tooting our own horn.” Business advisors and marketers who preach that the only path to success is the road that worked for them only make matters worse if their style…
If there’s one word that should be synonymous with starting a business, it’s “whirlwind.” Maybe you’re in the process of starting a business right now—and you’re feeling overwhelmed with all the things…the logistics, legal pieces, and financial aspects, not to mention landing clients, serving clients, and marketing. Then there’s your branding to worry about—oi! With…
If you’ve ever started a business—or even considered starting a business for more than five minutes—you know how quickly things can go from “over the top excited” to “where in the world do I start?!” That’s because starting a business involves a ton of moving parts. There are the things that need to happen, the…
As any solopreneur or small business owner knows—you are the face of your brand. With most—if not all—of the promotion and marketing resting on your shoulders, how you represent yourself is mission critical. This is especially true online. While your website serves the huge benefit of being open 24/7 to do your sharing and selling,…
Your journey doesn’t have to end here, though. Book a FREE consultation call with one of our Brand Navigators. On the call we’ll dig deeper into your personal brand, answer your questions, and provide you with valuable feedback on your journey thus far.
Our editorial calendar serves as a system for scheduling, planning, and outlining the content you want to share across your connection platforms over a given length of time.