You’ve read the latest online business insights and (lightbulb moment!) you realize you can scale your business with a course! So, you’ve decided to break into the online course industry.
Maybe you’ve had the initial spark of inspiration for your first course rumbling in your head or maybe you’ve got the content completely developed and polished. Wherever you are in your creation process, you know one thing for sure: developing courses is at least one component (if not the sole component) of how you want to grow your business.
You’re not alone.
Global Market Insights, a market research and strategy consulting firm, projects that the e-learning market will exceed $200 billion by 2024 (yep, that’s a “B”).
Translation: everyone and their brother is buying online courses these days, and it doesn’t look like it’ll stop anytime soon, if ever.
Because online courses are convenient, they’re (often) cheaper than traditional classes, and the options at your fingertips of things to learn are absolutely endless. (Want to learn how to communicate with your pet telepathically? There’s a course for that.)
All of this is great news for you, course creator.
But before you pop the champagne and start whipping out online courses at lightning speed, there’s one important thing you should know.
Online course buyers have grown with the industry.
They’ve become sophisticated and opinionated about how they like their courses, as well as the experience they expect to have while going through one.
The days of putting up with wonky tech issues are done. The days of listening to a course creator drone on in monotone are over. The days of investing money in a course that yields no real results are—poof!—gone.
Course takers have bigger needs now, and much higher expectations. They want a personalized experience inside a course, they want high-quality presentation, they want rich discussion and community, and they want significant ROI.
And with so much competition in the online course space, they can get all of that and more—all they have to do is shop around.
You need to make sure they get what they need from you.
But how? you wonder.
Hands down, the best place to start is with your course platform.
Now, hang on…don’t get all nervous. We know your zone of genius is in your content, your speciality, your subject area—not in your ability to pick course platforms.
We also know this: nothing kills the buzz of having your new course all polished up and ready to share faster than researching platforms. #beentheredonethatNothing kills the buzz of having your new course all polished up and ready to share faster than researching platforms. #beentheredonethat Find out why you should use LifterLMS to build your online course: Click To Tweet
The process goes a little something like this:
Step 1: You check out Kajabi. It sounds pretty good—maybe this will work?
Step 2: You look into Thinkific. You begin to wonder if this might work even better than Kajabi. Or maybe it’ll be worse? Who knows…
Step 3: You poke around Teachable. The features look similar to the other two, and the benefits all start to swirl together. Oh no, overwhelm is setting in.
Step 4: You ask some of your friends and colleagues for recommendations. They each give you a different platform to research, and the more you learn you realize you don’t have the foggiest clue what platform you like, need, or want. Eventually you’re so frustrated you don’t even care.
But here’s the thing: you have to care. Your course takers’ experience depends on it. You’re about to create a business on the web and you definitely want to get the foundation right from the get-go.
And then, you find LifterLMS (Learning Management System), one of WordPress’s most popular LMS plugins. You take a deep breath and dive into the details of yet another course platform.
This time, though, the lightbulb moments start popping. You realize a few keys things:
- Unlike Kajabi, Thinkific, and Teachable, LifterLMS isn’t a hosted platform—it’s yours. You control it and have ownership over it.
- Because of this, you have way more freedom to customize the look and feel of your course than you would with a hosted option. If you want to build a unique brand around your course, or incorporate your already established branding, you can. The power of design is in your hands.
- There are no limits to your functionality. You’re able to add your own tools, pick and choose your plugins, and link into other systems you already use to create a course platform that functions exactly as you need it to.
Hmmm, you think. I like being in control.
You start learning about Lifter’s security, and discover that WP Engine’s security is rock solid. There are backup and restore measures in place if things were ever to go wrong, as well as the ability to create and reinforce stronger passwords should you want to.
Next you check into drip content. Lifter has that, too. You can drip content on specific dates and times or according to specific events, like when a new course taker signs up or completes a particular part of your process. You have the choice to drip content from your website or from your email platform. You can even create courses you’re not yet ready to sell, and pre-sell them.
You exhale—the boxes are starting to get checked. You continue to research and discover these other great features:
- LifterLMS has its own email system you can use, where you can send transactional emails like customer receipts, as well as email campaigns to come out of your website whenever you want
- Speaking of email, it integrates with popular platforms like MailChimp and ConvertKit right out of the box, but there’s also a third-party tool called WP Fusion that connects Lifter to approximately 50 different CRMs, all with the ability to tag your course takers based on what actions they take
- LifterLMS allows you to provide or restrict access to certain portions of content or offers based on a course taker’s user status.
- It has its own e-commerce system, and can accommodate whatever pricing models you’d like, such as one-time payment, monthly payment, or course price plus monthly coaching. The possibilities are endless.
Wow, you think. This is getting me excited again. This actually sounds like it could be a seamless experience for me.
Yep, it totally can. And then you discover something even more exciting: features that make your course-taking experience seamless for your students.
LifterLMS allows you to create the most important aspect of any course experience—the community building.
There are forums your course takers can access based on their enrollment status, as well as conversations to be had beneath the module content you provide.
But better still, there’s a feature called Social Learning, an add-on that creates a Facebook-like experience on your website where members can create profiles, add themselves to a member directory, and communicate with other course takers through their “social timeline” wall.
There’s also an add-on that serves as a “private area,” where your users can communicate with you, their instructor, one-on-one to receive private coaching or mentoring.
With these features bouncing around your head, you quickly realize one thing: LifterLMS is a platform for your course that offers everything you need for long-term growth.
And you know that in order to grow your business with courses you need to create a customer experience that is effortless, professional, and integrated. The only way you can truly do that is through flexibility and control.
LifterLMS is one of the only course platforms out there that gives you that flexibility and control in spades.
“Lifter can flex like no other platform can,” says LifterLMS CEO Chris Badgett “There’s so much that’s possible with Lifter—the only question is what kind of experience do you want to create?”
You relax now, confident that you’ve found your platform. Then, you realize one last thing…
The sky’s the limit.
It’s an adage you’ve always applied to your clients and course takers, but—now—it applies to you, the course maker, too.