Brand stories allow businesses to connect to their audience on a deeper level, and now more than ever, buyers crave a deeper connection in addition to a brand visual identity. In fact, according to a study by Headstream, if people love a brand story, 55% are more likely to buy a product in the … [Read more...] about How to Craft a Brand Story
Personal Branding
Are You a Multipassionate Entrepreneur?
Have you heard it before? You know… the advice. “Niche down and focus on one thing.” While there’s nothing wrong with that advice, it doesn’t necessarily cater to those who are passionate about many things. That begs the question… “If I’m mulitpassionate, then how do I thrive?” What does … [Read more...] about Are You a Multipassionate Entrepreneur?
Top Secrets to Grow Your Personal Brand in 2022
My absolute favorite mixed drink is Sangria (with red wine, of course). It’s smooth, adaptable, and sweet. Handcrafted cocktails are a lot like personal brands: one part essence, one part reputation, and one part marketing. While navigating the ins and outs of crafting personal brands can be … [Read more...] about Top Secrets to Grow Your Personal Brand in 2022
Bonus Resolutions for an Early Entrepreneurial New Year
Ahhh, fall. Time to buy new school supplies, freshen up your cool-weather wardrobe, and head back to the classroom. Well, ok, you’re not actually heading back to the classroom, because you’re an adult and you have a business to run. Still, you can’t help but get caught up in all of this exciting … [Read more...] about Bonus Resolutions for an Early Entrepreneurial New Year
How to write an “About Me” page that pops
If you have an online business, chances are you’ve heard about the importance of your website’s About page. Service providers, personal brands, and large e-commerce stores all benefit from this well-known but often misunderstood page. Why is your About page so important? Besides the fact … [Read more...] about How to write an “About Me” page that pops
How to build a memorable personal brand
Building your personal brand is about communicating your essence—what makes you, you. Your core values, passions, personality, and desires are at the heart of your business’s brand. When you’re building an online business, the best way to stand out is to put your whole self out there because the … [Read more...] about How to build a memorable personal brand
