Brand stories allow businesses to connect to their audience on a deeper level, and now more than ever, buyers crave a deeper connection in addition to a brand visual identity. In fact, according to a study by Headstream, if people love a brand story, 55% are more likely to buy a product in the … [Read more...] about How to Craft a Brand Story
Entrepreneurship
Are You a Multipassionate Entrepreneur?
Have you heard it before? You know… the advice. “Niche down and focus on one thing.” While there’s nothing wrong with that advice, it doesn’t necessarily cater to those who are passionate about many things. That begs the question… “If I’m mulitpassionate, then how do I thrive?” What does … [Read more...] about Are You a Multipassionate Entrepreneur?
How to Hire and Delegate in Your Small Business
Being a small business owner is a large task and while it’s possible to take on many roles on your own as a solopreneur… There comes a point when things can become too much and burn out can easily creep in unnoticed. If this is the case for you, then what steps can you take to ensure you’re … [Read more...] about How to Hire and Delegate in Your Small Business
Redefining Productivity in a Time of Hustle and Rest
Business owners have a tendency to want to achieve the most productivity they possibly can. Do more. Make more. Gain more. But rest and productivity are such a delicate balance. You really can’t have one without the other. And as the holiday season quickly approaches, how can you ensure you’re … [Read more...] about Redefining Productivity in a Time of Hustle and Rest
Improve Your Customer Experience – Why It’s Important
The probability of selling to an existing customer is between 60-70%, while selling to a new customer is 5-20%. Not only that, but according to Constant Contact, repeat customers spend an average of 67% more than new customers. And to top it all off, selling to repeat customers is … [Read more...] about Improve Your Customer Experience – Why It’s Important
How to Appeal to Multiple Consumers
Have you ever thought about the way YOU buy products? Do you methodically think over each purchase? Are you a quick, decisive buyer? Do you buy because you stand for a cause or because it’s a great value? If you haven’t given it much thought, then it could be affecting the way you're selling your … [Read more...] about How to Appeal to Multiple Consumers
