Here at brandiD, we frequently get compliments on the styling of our horizontal opt-in areas. These are the call-to-action areas that we build, usually under the opening website banner on the homepage or in the footer of every page on a website. It’s a nice way to provide a sign-up form without taking up a…
Clients ask for email addresses for their new website. We recommend Google Apps for Business to fulfill their needs. Often clients choose Outlook to manage their contacts and email. Google Apps integrates with Outlook but you need the right settings. First, make sure that IMAP/POP3 is enabled for your account. We do this for all client accounts by…
The latest trend in email marketing is the use to drip content to your subscribers. Digital marketing is moving away from manual email blasts and automating these tasks. Drip campaigns are a series of automated messages sent to your email list. Many different tools exist to send drip campaigns, but at brandiD we use MailChimp. The same techniques will work in…
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Our editorial calendar serves as a system for scheduling, planning, and outlining the content you want to share across your connection platforms over a given length of time.