There are a lot of whispers in the online marketing world about the impact of email marketing. Is it working? Is it dead? According to Oberlo, email marketing is STILL the most impactful marketing tool. For every $1 spent, you can expect a $42 return on your investment. And while you can garner a … [Read more...] about How to Write a Welcome Sequence for Your Personal Brand
Copywriting
How to Optimize Subject Lines for Higher Open Rates
When it comes to sending emails to your list, one of the biggest things business owners get hung up on are the subject lines… And for good reason. Your email could be the best email on Earth, but if your subject line doesn’t pair well, then it won’t even get opened. This begs the question, “But … [Read more...] about How to Optimize Subject Lines for Higher Open Rates
6 Ideas to Jumpstart Your Business Blog
It’s no secret that blogging is a smart business strategy, one that will pay dividends in the long run. A quick look at some of your favorite businesses will prove just that. You know it in your gut, but it’s so hard to prioritize the actual writing—and everything that goes along with it. … [Read more...] about 6 Ideas to Jumpstart Your Business Blog
How to write an “About Me” page that pops
If you have an online business, chances are you’ve heard about the importance of your website’s About page. Service providers, personal brands, and large e-commerce stores all benefit from this well-known but often misunderstood page. Why is your About page so important? Besides the fact … [Read more...] about How to write an “About Me” page that pops
Content Writing vs. Copywriting
What’s the difference...and why does it matter for your business? When you’re growing your business, marketing is almost always top of mind. That's because as CEO and business owner, it’s your job to grow your audience, bring in new leads to your pipeline, and attract the kinds of potential … [Read more...] about Content Writing vs. Copywriting
How to find the right keywords for your website in 2021: A beginner’s guide to SEO
Is organic search part of your overall marketing strategy? Would it change your answer if you knew that over half of all web traffic and 40% of captured revenue comes from Google and other search engines? If you haven’t yet made organic search a priority in your overall marketing and website … [Read more...] about How to find the right keywords for your website in 2021: A beginner’s guide to SEO
