These days, having a brand is as big a necessity for a business as having a website or a presence on social media. And by “brand” we don’t mean a logo. Think about any business you love, and chances are great that one (or many) of the reasons you’re drawn to them has something to do with their … [Read more...] about Do solopreneurs need personal brands?
How to cultivate a web presence that’s intentional and memorable
Think back to the last time you strolled through a public garden. Most often, they’re a sight to behold. There are so many different varieties of plants and a seemingly endless array of flowers, all with a different color or shade—you could spend all afternoon taking it all in. One of the … [Read more...] about How to cultivate a web presence that’s intentional and memorable
Envisioning a bigger version of yourself and your business
As busy business owners, it can often be easy to get stuck in the day-to-day tasks of our businesses: to-do lists, delivering our services, or back-end type work. There’s no doubt about it, this work has to get done, but if we’re not careful it can come with one big drawback: we’re so wrapped up … [Read more...] about Envisioning a bigger version of yourself and your business
How to create a homepage that builds relationships
When we begin projects with new clients, whether we’re redesigning their current websites or creating their very first, there’s always a lot of discussion around the homepage. For most clients, that discussion can be boiled down to answering two main questions: 1. What should be on my … [Read more...] about How to create a homepage that builds relationships
The power of visual branding in making a great first impression online
Did you know that you have as few as 50 milliseconds to make a great first impression online? That’s all the time a user needs to assess your brand and decide to stay…or go. In this “blink of the eye”, your visual brand is everything. Yes, your message and copy matter, too, but the ability to … [Read more...] about The power of visual branding in making a great first impression online
How to create a Unique Value Proposition that positions you for success (with example)
Picture this: You’re at a social event with a big group of people, a few who you know and most whom you don’t. You find yourself in conversation with a really nice guy, discussing the highs and lows of the latest restaurant to open in town. And then he says: So, what do you do? If you happen to … [Read more...] about How to create a Unique Value Proposition that positions you for success (with example)
