In a recent brandiD team meeting, I posed a question to the group: Do you know how your work transforms our clients’ lives? Seven pairs of eyes stared back at me from the gallery view on Zoom. Then one of them said thoughtfully, “Yea, I do.” The others nodded, smiling. As we continued to … [Read more...] about How does your business transform people’s lives?
Six SEO best practices to boost your rankings
Having a stellar website is one thing (read: a gigantic thing), but having a stellar website people CAN FIND is way more important. Yet, making a website more search-friendly is often a topic that causes confusion and overwhelm in website owners and managers far and wide. It doesn’t have to, … [Read more...] about Six SEO best practices to boost your rankings
What’s the current scoop on social media?
Social media usage is higher than it’s ever been—which means there’s a great opportunity to connect and cultivate your customers and prospects on social. Like everything else these days, the social landscape is changing quickly, so it’s important to know the most current and important trends and … [Read more...] about What’s the current scoop on social media?
Struggling to write your homepage copy? Try this.
Have you ever tried to write copy for your website? If so, chances are good you know how unbelievably frustrating it can be. Even if you’re a skilled writer, there’s something crazy difficult about writing copy for your own business. All of sudden, it feels nearly impossible to find the right … [Read more...] about Struggling to write your homepage copy? Try this.
The three ingredients you need for your personal brand “cocktail”
Summer is here…yay! It’s time to bring on all the things that get you in a celebratory and summer-loving mood—and savor them fully. That could be getting together (safey) with family or friends, eating some yummy food, or even enjoying a cocktail or two. Speaking of cocktails… Would it be … [Read more...] about The three ingredients you need for your personal brand “cocktail”
Want a push to achieve your goals? Write a letter to yourself.
A brandiD team member sent me a message on Slack recently, excited about an experience she’d just had with her “past self.” Six months prior, she’d written a letter to herself, thanking her “future self” for taking specific actions toward her life and career goals. It was the culminating … [Read more...] about Want a push to achieve your goals? Write a letter to yourself.
