At brandiD, we love finding things to celebrate, daily. What we love even more? When we get to celebrate a personal brand coming to life online. The brandiD Celebrates column here on the blog spotlights the launch of our clients’ online headquarters.
Today we’re singing happy (online) birthday to dianthi.com and chatting with founder, Dianthe Livanos.
Dianthe is the founder of Artisan Baptismal Creations, a boutique that creates one-of-a-kind gifts for Orthodox Christian baptisms and other church celebrations. She came to brandiD in need of a website to sell her creations, as well as the brand strategy to help her home her various business ideas and create the best plan for success.
Happy (online) birthday, Dianthe! We’d love to share a bit about your experience with our readers. Tell us, what was the main problem you were facing prior to working with brandiD?
I simply had too many business ideas! There are so many things I love to do and needs that I wanted to fill. I was having a hard time figuring out which ideas to focus on and how to move forward.
What did you uncover about your brand/business while working with brandiD?
I learned SO MANY valuable things about myself and my business that I would never have thought were part of business development. I was used to the model of simply providing a product to monetize, but brandiD started from a completely different vantage point—and it totally enriched my life. They started from the inside and worked out—from the personal to the general—and it’s helped me build way more than a business. In fact, I don’t feel as though I’ve built a business at all. I’ve built MYSELF up instead! What I’m offering now is my life: my experience, my talents, my gifts, and my brand. It’s my “life work” that is in me that will guide whatever product or service I share.
What did you enjoy most about the process of working with the brandiD team?
The brandiD team has been great, top to bottom! I began working with brandiD through The Launch Pad (an 8-week accelerator program to uncover your personal brand and launch your online headquarters). They created an atmosphere for the “students” that allowed us to collaborate and support each other in a way that fostered a nice connection, and they were readily available to answer questions, provide guidance, share materials, have a laugh, and cheer us on. After The Launch Pad, my experience has been equally positive. Although the process of building my website took longer than I anticipated, I’m so pleased with the results. Everyone I worked with was very professional, but more importantly very understanding, patient, and easy to work with.
We know it’s early, but what results have you seen from working with brandiD?
Amazing results—starting with my own personal confidence! I’ve used my new perspective to speak differently with people in a way that is focused and attentive to the needs of who I’m speaking with. I’m also now using social media in ways that were unfamiliar to me before, and maybe most importantly, I’m focusing on action that brings change, instead of worrying about whether everything is in order first.
What would you tell others about working with brandiD?
Working with brandiD was one of the best choices I’ve made for myself in a very long time. I had minimal business skills and so many business ideas and I was in need of serious direction. From the first personal meeting, I felt that I had been given tremendous direction. The Launch Pad helped me learn so much more than I would have ever gotten from a business class, and it showed me the meaning and value of branding and gave me the kind of direction and confidence that is critical to success. My business is no longer just what I sell but who I am. Finally, I engaged brandiD to help me create my website and their staff was fabulous. There were always prompt, courteous, and even humorous responses at the ready and I felt really comfortable working with the team. I enjoyed the creative involvement I had with designing my website and I’m amazed that I went from knowing literally nothing about a website to being able to navigate and customize my own. It was a tremendous experience and I highly recommend this group to anyone who wants to grow their brand exponentially!
It’s your internet birthday — how do you feel + what’s your favorite way to celebrate?
I was feeling a little like a deer in the headlights because I’ve been waiting for this moment with such anticipation that suddenly I was too scared to move forward or back! I spent a lot of time admiring our work and playing with it, which helped me move to the next step and post it out into the world. WOW…what a reception I got! Everyone who has seen it has nothing but amazing compliments and I’m quickly rolling forward. As far as celebration, I’m definitely breathing more deeply and engaging with my family again!