If you’ve ever undertaken the task of building a new website for yourself or your company then you understand how overwhelming a task it can be. It’s one of those jobs that seems like it will be fairly simple and that you can complete quickly but once you scratch the surface and start figuring out the navigation, what content will go on every page, what images, etc…thoughts of “will this ever be done?” start to enter your mind.

In fact, do you ever feel as if it’s ever complete and ready to take live? Is there still more you can add, tweak and somehow improve? Surely there is but the best thing about a web or blog site is that it’s dynamic – you can change it fairly easily depending on what platform it’s built in. If something isn’t written yet remember that no body knows what’s missing from your site.

In today’s Web 2.0 world your website is one of your most important marketing tools. Take the time to put the right resources behind building it and be realistic about the time and budget it will take to create something that reflects your business needs and helps you work toward your goals.

So when do you really know when to make your web or blog site visible to the rest of the world? Here’s my Top 10+2 checklist:

• Have you created a site that will speak and appeal to your target audience?
• Is it visually appealing?
• Is it easy and intuitive to navigate?
• Is the font legible to your target audience?
• Are there any typos?
• Are the images cropped properly?
• Does the site reflect your work?
• Do all the links work?
• Is your contact information visible?
• Is the purpose of your site identified on your homepage?
• Are the services or products you sell clearly defined?
• Is there a CTA (call-to-action), if yes have you made it obvious?

If you have any questions leave a comment below. Would love to hear your thoughts.

As always…making the web work for you.