Since the Coronavirus hit, most business owners have felt shockwaves run through their businesses.

Some have been prompted to create new offers, others have tweaked existing services, and many more have had to change their business structure completely. 

No matter how those shockwaves have echoed through your own business, one thing is for sure: we’ve ALL been made acutely aware that we need to be flexible, proactive, and innovative—not just now, but always.

One key way we can do this includes stretching our view of ourselves and finding a way to incorporate—and communicate—as many of our strengths and experiences as we can. 

In a nutshell, it’s become imperative that we find the common thread of our work and present a streamlined picture of who we are and what we offer through our business.

One of our brandiD clients was on a quest to find the common thread in her work, and the process was illuminating and even somewhat surprising. 

Her name is Lucia Nazzaro and she came to us with one main question: how can I tie all the different pieces of my work together into one cohesive message and brand?

Lucia has many interests and a wide variety of career experiences. She’s a two-time Emmy-nominated television host, multimedia producer, licensed clinical therapist, and a purpose-driven change agent who uses media to make the world a better place. 

She was looking for the best way to take the puzzle pieces of her career and put them together—to essentially find the common thread of her work so she could present a streamlined picture of what she’s done.

Lucia was able to do that with the help of our personal branding framework, which led her step-by-step through analyzing her biggest talents, passions, and strengths—both as she defined them and how they were perceived by others. She was also able to define the fundamentals of her brand, like her mission, her vision, her core values, and her brand attributes.

This important digging and analysis, as well as work that Lucia and brandiD founder Rachel Gogos did one-on-one, helped her find that all-important common thread, which was that Lucia was a storyteller.

Lucia said nailing that thread was surprising.

“Initially, I wanted to brand myself as this big expert, but Rachel did a great job of going instead for the heart of who I am, which is a storyteller. I have social work as an extra component of what I bring into my storytelling, but I really am a storyteller through and through.”

This realization allowed Lucia to run her business from a place of clarity and confidence. She was able to move forward with opportunities that would move her closer to her business goals, instead of wasting time on opportunities that truly weren’t a great fit.

Because that’s the thing: once you know what ties the pieces of your work or career puzzle together, you’re able to make it the cornerstone of your business. It becomes the foundation of your brand and serves as your north star when you’re growing, transitioning, or pivoting your business in times of change.

Once you know what ties the pieces of your work or career puzzle together, you’re able to make it the cornerstone of your business. It becomes the foundation of your brand and serves as your north star. Find out more: Share on X

It may take some deep work to figure out what your common thread is, but it’s a discovery that will make a huge impact in your business—and increase your ability to be flexible, proactive, and innovative no matter what life throws your way.

To learn more about Lucia and how brandiD helped her define her brand, read her case study here.

For a free resource to help find the common thread in your work or career, download it here.