What’s the difference...and why does it matter for your business? When you’re growing your business, marketing is almost always top of mind. That's because as CEO and business owner, it’s your job to grow your audience, bring in new leads to your pipeline, and attract the kinds of potential … [Read more...] about Content Writing vs. Copywriting
writing
Have you ever tried to write copy for your website? If so, chances are good you know how unbelievably frustrating it can be. Even if you’re a skilled writer, there’s something crazy difficult about writing copy for your own business. All of sudden, it feels nearly impossible to find the right … [Read more...] about Struggling to write your homepage copy? Try this.
It’s no secret that most people love to talk about themselves – their credentials, where they travel, everything from major life plans down to the minutiae of what they ate for lunch! (And who doesn’t love hearing about a kale caesar salad described down to every last delicious, parmesan-y … [Read more...] about How to Write A Short Personal Bio (with Examples)