Have you ever heard the term purpose-driven business? If you haven’t, it’s a business whose aim is to help find solutions for people and/or the planet. There are many businesses now that deem they’re purpose-driven, but where the lines become blurred is when a business or brand doesn’t clearly … [Read more...] about The Power of Social Activism in Branding and Business
personal branding
There are a lot of whispers in the online marketing world about the impact of email marketing. Is it working? Is it dead? According to Oberlo, email marketing is STILL the most impactful marketing tool. For every $1 spent, you can expect a $42 return on your investment. And while you can garner a … [Read more...] about How to Write a Welcome Sequence for Your Personal Brand
Have you heard it before? You know… the advice. “Niche down and focus on one thing.” While there’s nothing wrong with that advice, it doesn’t necessarily cater to those who are passionate about many things. That begs the question… “If I’m mulitpassionate, then how do I thrive?” What does … [Read more...] about Are You a Multipassionate Entrepreneur?
My absolute favorite mixed drink is Sangria (with red wine, of course). It’s smooth, adaptable, and sweet. Handcrafted cocktails are a lot like personal brands: one part essence, one part reputation, and one part marketing. While navigating the ins and outs of crafting personal brands can be … [Read more...] about Top Secrets to Grow Your Personal Brand in 2022
Building your personal brand is about communicating your essence—what makes you, you. Your core values, passions, personality, and desires are at the heart of your business’s brand. When you’re building an online business, the best way to stand out is to put your whole self out there because the … [Read more...] about How to build a memorable personal brand
These days, having a brand is as big a necessity for a business as having a website or a presence on social media. And by “brand” we don’t mean a logo. Think about any business you love, and chances are great that one (or many) of the reasons you’re drawn to them has something to do with their … [Read more...] about Do solopreneurs need personal brands?